How to Build Audience and Loyalty: Growing Digital Engagement

This half-day audience and engagement course will develop your understanding of the digital world and how to measure whether your content is doing well – and what to change if it isn’t.  

What you’ll learn: SEO, writing sells and adapting content for social media

Through an interactive exercise, this course will give you a comprehensive view of the current media landscape, from how people in different age groups get their news to which sources they trust the most.  You’ll take part in discussions on the current state-of-play, covering the pros and cons of paywalls and how social media continues to change the game. 

In digital journalism, your copy is only half the story and you’ll learn about all the additional extras – like punchy headlines, intriguing social sells and effective SEO – that will help ensure your content doesn’t get lost online.  

You’ll focus on audience and engagement – and what that actually means – as well as learning how to adapt your work for various social platforms and the aspects of digital publishing that will help your business or brand stand the test of time: building loyalty.   

How you’ll learn 

This four-hour course will be led by an experienced editor who will share their knowledge and expertise through presentations, discussion and practical exercises. 

Who the Build Audience and Engagement course is for

This course is for content creators looking to learn more about the current media landscape and how to be a unique voice within it. It follows on nicely from our How to be Digital First course.

We also offer full-day courses which focus on other specific areas within digital content and strategy, such as Editorial Planning for Digital Teams, a Social Media Masterclass and How to be a Brilliant Editor.  

We currently offer this course as bespoke training for teams and can deliver it remotely, or in your offices. Get in touch using the button below to discuss times and dates, as well as how we can tailor it to your needs. 

If you’re booking for yourself, find all of our scheduled courses here.