Public Figures: Media Masterclass

Face daunting media interviews with confidence and poise

What you’ll learn

Public figures are regularly thrown into the deep end when it comes to dealing with the media. Whether it’s dealing with a crisis or putting your best foot forward in a panel debate, PA Media Academy’s masterclass will help prepare you for whatever comes your way.

The course combines key theory from our Bespoke Media Training and Bespoke Panel Speaking courses, as well as mock media interviews and panel speaking training exercises.

Media interviews can be intimidating if you’re unprepared. Our bespoke media training will help public figures to approach an interview with more confidence and prepare for difficult questions, so you’re always on the front foot. 

The Panel Speaker Training prepares you for programmes like Politics Live and Question Time and how to get your points across without being deterred by opposing views, difficult questions, limited time to answer, interruptions by moderators and guests and distractions. 

How you’ll learn

This four-hour course will be led by our experienced media trainers in London.

Who the course is for

This course is designed for any public figure who wants to know how to expertly manage the message in media appearances. 

Course Modules

BESPOKE MEDIA TRAINING THEORY

  1. Understanding the media and what journalists want
  2. The best way to prepare for media interviews
  3. Crafting powerful key messages
  4. Responding to tricky questions and steering interviews
  5. Voice and body language techniques for projecting confidence
  6. Practical Exercise: Radio and TV interviews.

PANEL SPEAKER TRAINING THEORY

  1. How panels work
  2. Tips for speaking on panels
  3. Practical Exercise: Panel simulation 1, followed by trainer critique
  4. Practical Exercise: Panel simulation 2, followed by playback and trainer critique
  5. Practical Exercise: Breathing exercises for overcoming nerves

What our students say

View all testimonials

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.

Transport for London
, Director of Communications & Corporate Affairs

PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.

Mayor of London’s Press Office
, Head of Media

Contact us

Do you wish to train on one of our specialist courses? Start by filling in the application form – we’ll ask you for some important information such as your education and employment history.

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For more information , simply fill out the form and a member of our team will be in touch.

"*" indicates required fields

Name*
By submitting this application form you confirm your acceptance that the information you have provided will be used during the recruitment procedure. Once the recruitment procedure is completed, the data will be stored for one year and then destroyed. If you are the successful candidate, relevant information may be taken from this form and used as part of your personnel record.
If you would like to receive regular updates from PA Media Academy, please tick here:
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Contact us

For more information , simply fill out the form and a member of our team will be in touch.