Crisis Media Interview Skills: Essentials
Learn how to limit reputational damage during a crisis with confident media interviews
This half-day course will develop your crisis media interview skills and help you feel more confident under pressure.
What you’ll learn
Coping with media exposure when things are going wrong can be extremely difficult for a spokesperson but an empathetic and assured interview is an effective way to limit reputational damage and get your brand back on track.
This course covers how the media behaves in a crisis, the principles of empathetic crisis messaging, how to prepare for a grilling by journalists and techniques for managing nerves under hostile questioning.
How you’ll learn
Bespoke courses for teams take place in person at your offices or our central London training centres. Remote training via Zoom is also available, if preferred. The course is led by a broadcast journalist who is also a specialist media trainer with years of experience preparing spokespeople for crisis media interviews.
Over three hours, they’ll use presentations, case studies, videos and practical exercises, culminating in a recorded TV mock crisis interview with trainer feedback for each attendee so that you can put all you’ve learned into practice. After training, you’ll receive full course notes by email and a link from which to download your interview recording.
Who the Crisis Media Interview Skills course is for
This crisis media interview skills course is for you if you are expected to be the face of your organisation during tricky times, giving media interviews, briefings and updates.
We currently offer this course as bespoke training for teams and can deliver it remotely or in your offices. Get in touch using the button below to discuss times and dates, as well as how we can tailor it to your needs.
If you are an individual looking for training, you can find all our scheduled courses here.
Course Modules
Key Theory
- Understanding how the media behaves in a crisis
- Learning from recent crises and their consequences
- The best way to prepare for a crisis media interview
- Crafting effective crisis messages
- Limiting reputational damage with demeanour, tone and empathy
Practical Exercises
- Identifying your potential crisis issues
- Create a crisis message for your organisation
- Breathing exercises for controlling nerves
- Recording a mock crisis TV interview
Crisis Media Interview Skills: Essentials
Learn how to limit reputational damage during a crisis with confident media interviews