Crisis Media Interview Skills: Essentials

Learn how to limit reputational damage during a crisis with confident media interviews

This half-day course will develop your crisis media interview skills and help you feel more confident under pressure.

What you’ll learn

Coping with media exposure when things are going wrong can be extremely difficult for a spokesperson but an empathetic and assured interview is an effective way to limit reputational damage and get your brand back on track.

This course covers how the media behaves in a crisis, the principles of empathetic crisis messaging, how to prepare for a grilling by journalists and techniques for managing nerves under hostile questioning.

How you’ll learn

Bespoke courses for teams take place in person at your offices or our central London training centres. Remote training via Zoom is also available, if preferred. The course is led by a broadcast journalist who is also a specialist media trainer with years of experience preparing spokespeople for crisis media interviews. 

Over three hours, they’ll use presentations, case studies, videos and practical exercises, culminating in a recorded TV mock crisis interview with trainer feedback for each attendee so that you can put all you’ve learned into practice. After training, you’ll receive full course notes by email and a link from which to download your interview recording. 

Who the Crisis Media Interview Skills course is for

This crisis media interview skills course is for you if you are expected to be the face of your organisation during tricky times, giving media interviews, briefings and updates.

We currently offer this course as bespoke training for teams and can deliver it remotely or in your offices. Get in touch using the button below to discuss times and dates, as well as how we can tailor it to your needs. 

If you are an individual looking for training, you can find all our scheduled courses here

Course Modules

Key Theory

  1. Understanding how the media behaves in a crisis
  2. Learning from recent crises and their consequences
  3. The best way to prepare for a crisis media interview
  4. Crafting effective crisis messages
  5. Limiting reputational damage with demeanour, tone and empathy

Practical Exercises

  1. Identifying your potential crisis issues
  2. Create a crisis message for your organisation
  3. Breathing exercises for controlling nerves
  4. Recording a mock crisis TV interview

Crisis Media Interview Skills: Essentials

Learn how to limit reputational damage during a crisis with confident media interviews

Get in touch

What our students say

View all testimonials

Being equipped with an NCTJ Diploma does massive favours for your future, and the skills the course taught me are ones I lean on every single day. The simple fact is, I wouldn’t be where I am without that course. 

Alex Barker
, Videographer & Presenter
, The Athletic

I learned to write concise articles and features, while developing my skills in social media, interviewing sources, and producing stories for an increasingly online audience. The course has allowed me to start a full-time journalism career.

Jonathan Moynihan
, Social Media Producer
, Forces News

The methods and techniques you learn (and apply) on a daily basis through teaching, coursework and eventually exams crop up again and again in both job applications and jobs themselves – the course content is directly relevant to the realities of the industry. 

James Saunders
, Digital News Reporter
, GB News

The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.

Transport for London
, Director of Communications & Corporate Affairs

The staff truly go above and beyond, providing detailed feedback, a wealth of knowledge and many career opportunities. I’d recommend the course to any budding journalist. You’ll have fun, too!  

Erin Waks
, Trainee Sub-Editor
, Daily Mail

Not only did I develop the necessary toolkit to become a journalist, but I also did so in an environment that fosters a real sense of community and personal career support.

Erin Waks
, Trainee Sub-Editor
, Daily Mail

Contact us

For more information , simply fill out the form and a member of our team will be in touch.