Apprenticeship training

Industry-leading journalism, content and PR & communications apprenticeship training from the UK and Ireland’s national news agency.

We provide apprenticeship training for many of the UK’s leading news, content and communication businesses such as the BBC, the Sun, Bloomberg, Sky, the Telegraph, the Financial Times, Haymarket, Evening Standard, the Independent, ITN, Muddy Stilettos, Times Literary Supplement, Havi, the Soil Association and more.

Apprentices spend around one day a week building their knowledge at PA Media Academy, and the rest of their time applying their learning and building their skills at work. Our apprenticeship training is relevant and rigorous, and apprentices are supported by us to succeed in their current roles and as they progress through their careers.

Our apprentices regularly win awards recognising their talent and potential, and are celebrated within their own newsrooms and teams. They go on to have stellar careers.

PA Media Academy’s small-cohort, high-quality apprenticeship training is delivered by practitioners who understand what organisations need from their people and where the industry is heading.

We have long experience in working closely with employers, and can provide support from recruitment through to apprentices’ final projects. As an independent training provider, PA Media Academy’s work in this area is quality assured by Ofsted and has been rated ‘Good’ in all areas. Read the most recent inspection report.

If you are trying to find an apprenticeship opportunity, you should look for job advertisments for these roles rather than getting in touch with the PA Media Academy. Find current vacancies for journalism, content and PR & communication apprentices on the government apprenticeship portal.

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Our Courses

Level 3 Content Creator

Level 4 PR & Comms Assistant

How newsrooms work - This image shows inside the PA newsroom

Level 7 Senior Journalist

MQT1 - Apprentice and NCTJ Diploma fast-track students at the MQT1

Level 5 Journalist

More about our training

NCTJ Diploma

Apprenticeships

Media Training

Why train with PA Media Academy?

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Newsroom connected with national and international reach
More than 50 years’ experience training journalists and PRs
All courses are expert-led by working media professionals
Trainers have a diversity of backgrounds and perspectives
Small class sizes allow for practical, interactive exercises

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Media Training - A media training session with Bridgid Nzekwu with client PA Media.

Our Trainers

Our expert trainers are practitioners with a wide range of experience who are ready to help you take your career to the next level.

As the best in the journalism, content and communication industries, they bring first-hand experience combined with excellent training skills. PA Media Academy’s trainers are well-connected and reflect the diversity of thought and practice in our industries, ranging from professionals with decades of experience to practitioners earlier in the careers, at the cutting edge of best practice.

Meet the team

What our students say

View all testimonials

I honestly thought that the whole day was fabulous!!! You really couldn’t have done anymore for us. The combination of practical exercises and feedback was particularly useful, it was a challenging day (in a very good way) in that we really had to think, learn and adapt quickly. I know the team are significantly better prepared for media interviews after this training.

Fragile X Society

, Managing Director

I learned to write concise articles and features, while developing my skills in social media, interviewing sources, and producing stories for an increasingly online audience. The course has allowed me to start a full-time journalism career.

Jonathan Moynihan

, Social Media Producer

, Forces News

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group

, Communications Manager

What a great session we had on Communicating with Impact. Bridgid shared practical techniques to enhance and develop our communications skills so we can present and speak publicly or to senior stakeholders with confidence and impact. I speak for my whole team in highly recommending Bridgid Nzekwu if you are after effective and fun communication training.

Vodafone

, Group Legal Director, Corporate Commercial & Compliance

PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.

Mayor of London’s Press Office

, Head of Media

The teaching I received was second to none and despite having no experience whatsoever in journalism, the tutors made sure there was a friendly environment where I felt welcome to ask any questions I needed. I was able to finish the course and go into a job working for The Sun.

Olivia Allhusen

, Junior Journalist

, The Sun