Apprenticeship training

Industry-leading journalism, content and PR & communications apprenticeship training from the UK and Ireland’s national news agency.

We provide apprenticeship training for many of the UK’s leading news, content and communication businesses such as the BBC, the Sun, Bloomberg, Sky, the Telegraph, the Financial Times, Haymarket, Evening Standard, the Independent, ITN, Muddy Stilettos, Times Literary Supplement, Havi, the Soil Association and more.

Apprentices spend around one day a week building their knowledge at PA Media Academy, and the rest of their time applying their learning and building their skills at work. Our apprenticeship training is relevant and rigorous, and apprentices are supported by us to succeed in their current roles and as they progress through their careers.

Our apprentices regularly win awards recognising their talent and potential, and are celebrated within their own newsrooms and teams. They go on to have stellar careers.


PA Media Academy’s small-cohort, high-quality apprenticeship training is delivered by practitioners who understand what organisations need from their people and where the industry is heading.

We have long experience in working closely with employers, and can provide support from recruitment through to apprentices’ final projects. As an independent training provider, PA Media Academy’s work in this area is quality assured by Ofsted and has been rated ‘Good’ in all areas. Read the most recent inspection report.

If you are trying to find an apprenticeship opportunity, you should look for job advertisments for these roles rather than getting in touch with the PA Media Academy. Find current vacancies for journalism, content and PR & communication apprentices on the government apprenticeship portal.


Why train with PA Media Academy?

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  • Newsroom connected with national and international reach
  • More than 50 years’ experience training journalists and PRs
  • All courses are expert-led by working media professionals
  • Trainers have a diversity of backgrounds and perspectives
  • Small class sizes allow for practical, interactive exercises
Find out more
Media Training - A media training session with Bridgid Nzekwu with client PA Media.

Our Trainers

Our expert trainers are practitioners with a wide range of experience who are ready to help you take your career to the next level.

As the best in the journalism, content and communication industries, they bring first-hand experience combined with excellent training skills. PA Media Academy’s trainers are well-connected and reflect the diversity of thought and practice in our industries, ranging from professionals with decades of experience to practitioners earlier in the careers, at the cutting edge of best practice.

Meet the team

What our students say

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The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.

Transport for London
, Director of Communications & Corporate Affairs

The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them

Prostate Cancer UK
, Head of External Relations

I really could not recommend Press Association enough to anyone who is looking to jump into the fascinating world of journalism. The course equips you with all the necessary skills you need to enter the industry and the wide range of topics covered leaves it hard for you to ever feel bored.

Holly Bishop
, Digital Reporter
, GB News

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

The teaching I received was second to none and despite having no experience whatsoever in journalism, the tutors made sure there was a friendly environment where I felt welcome to ask any questions I needed. I was able to finish the course and go into a job working for The Sun.

Olivia Allhusen
, Junior Journalist
, The Sun

I was able to count on excellent teachers and professionals who helped me push my limits and achieve my goals. I was impressed by the quality of the course and the motivation teachers put into it. It was a great experience and I would definitely do it again!

Laure Poncet
, Research Officer
, ARC Centre of Excellence for Climate Extremes

Contact us

For more information , simply fill out the form and a member of our team will be in touch.

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