Media Training

Handle interviews, speeches and media opportunities with poise, and learn how to communicate messages effectively.

Communicate with confidence in broadcast interviews and speeches with specialist media training workshops and courses from the PA Media Academy. Our high-quality training is chosen by FTSE100 companies, banks, law firms, government, membership organisations and charities to equip individuals and teams to talk with confidence when appearing at media opportunities, on industry panels, or at other public speaking opportunities.

You’ll be in good hands with our expert trainers who are senior journalists from leading newsrooms with hundreds (or even thousands) of hours of experience coaching spokespeople and advising on messaging and communications strategy. Training is underpinned by up-to-the minute theory, leading to our unrivalled track record and reputation for instilling confidence, sharpening messaging and transforming performance.

Communication skills have never been more important. We can help if you want to equip your people or organisation to:

  • Look and sound confident and credible
  • Connect effectively with different audiences
  • Seamlessly deliver key messages
  • Understand how the media works and what journalists are looking for
  • Be clear about what makes a newsworthy story
  • Control interviews and be convincing on camera
  • Handle hostile interviews and probing questioning

Why train with PA Media Academy?

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  • Newsroom connected with national and international reach
  • More than 50 years’ experience training journalists and PRs
  • All courses are expert-led by working media professionals
  • Trainers have a diversity of backgrounds and perspectives
  • Small class sizes allow for practical, interactive exercises
Find out more
Media Training - A media training session with Bridgid Nzekwu with client PA Media.

Our Trainers

Our expert trainers are practitioners with a wide range of experience who are ready to help you take your career to the next level.

As the best in the journalism, content and communication industries, they bring first-hand experience combined with excellent training skills. PA Media Academy’s trainers are well-connected and reflect the diversity of thought and practice in our industries, ranging from professionals with decades of experience to practitioners earlier in the careers, at the cutting edge of best practice.

Meet the team

What our students say

View all testimonials

I really could not recommend Press Association enough to anyone who is looking to jump into the fascinating world of journalism. The course equips you with all the necessary skills you need to enter the industry and the wide range of topics covered leaves it hard for you to ever feel bored.

Holly Bishop
, Digital Reporter
, GB News

The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them

Prostate Cancer UK
, Head of External Relations

Being equipped with an NCTJ Diploma does massive favours for your future, and the skills the course taught me are ones I lean on every single day. The simple fact is, I wouldn’t be where I am without that course. 

Alex Barker
, Videographer & Presenter
, The Athletic

PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.

Mayor of London’s Press Office
, Head of Media

What a great session we had on Communicating with Impact. Bridgid shared practical techniques to enhance and develop our communications skills so we can present and speak publicly or to senior stakeholders with confidence and impact.  I speak for my whole team in highly recommending Bridgid Nzekwu if you are after effective and fun communication training.

Vodafone
, Group Legal Director, Corporate Commercial & Compliance

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

Contact us

For more information , simply fill out the form and a member of our team will be in touch.