Media Training

Handle interviews, speeches and media opportunities with poise, and learn how to communicate messages effectively.

Communicate with confidence in broadcast interviews and speeches with specialist media training workshops and courses from the PA Media Academy. Our high-quality training is chosen by FTSE100 companies, banks, law firms, government, membership organisations and charities to equip individuals and teams to talk with confidence when appearing at media opportunities, on industry panels, or at other public speaking opportunities.

You’ll be in good hands with our expert trainers who are senior journalists from leading newsrooms with hundreds (or even thousands) of hours of experience coaching spokespeople and advising on messaging and communications strategy. Training is underpinned by up-to-the minute theory, leading to our unrivalled track record and reputation for instilling confidence, sharpening messaging and transforming performance.

Communication skills have never been more important. We can help if you want to equip your people or organisation to:

  • Look and sound confident and credible
  • Connect effectively with different audiences
  • Seamlessly deliver key messages
  • Understand how the media works and what journalists are looking for
  • Be clear about what makes a newsworthy story
  • Control interviews and be convincing on camera
  • Handle hostile interviews and probing questioning

Why train with PA Media Academy?

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  • Newsroom connected with national and international reach
  • More than 50 years’ experience training journalists and PRs
  • All courses are expert-led by working media professionals
  • Trainers have a diversity of backgrounds and perspectives
  • Small class sizes allow for practical, interactive exercises
Find out more
Media Training - A media training session with Bridgid Nzekwu with client PA Media.

Our Trainers

Our expert trainers are practitioners with a wide range of experience who are ready to help you take your career to the next level.

As the best in the journalism, content and communication industries, they bring first-hand experience combined with excellent training skills. PA Media Academy’s trainers are well-connected and reflect the diversity of thought and practice in our industries, ranging from professionals with decades of experience to practitioners earlier in the careers, at the cutting edge of best practice.

Meet the team

What our students say

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The methods and techniques you learn (and apply) on a daily basis through teaching, coursework and eventually exams crop up again and again in both job applications and jobs themselves – the course content is directly relevant to the realities of the industry. 

James Saunders
, Digital News Reporter
, GB News

The staff truly go above and beyond, providing detailed feedback, a wealth of knowledge and many career opportunities. I’d recommend the course to any budding journalist. You’ll have fun, too!  

Erin Waks
, Trainee Sub-Editor
, Daily Mail

I learned to write concise articles and features, while developing my skills in social media, interviewing sources, and producing stories for an increasingly online audience. The course has allowed me to start a full-time journalism career.

Jonathan Moynihan
, Social Media Producer
, Forces News

I was able to count on excellent teachers and professionals who helped me push my limits and achieve my goals. I was impressed by the quality of the course and the motivation teachers put into it. It was a great experience and I would definitely do it again!

Laure Poncet
, Research Officer
, ARC Centre of Excellence for Climate Extremes

I really could not recommend Press Association enough to anyone who is looking to jump into the fascinating world of journalism. The course equips you with all the necessary skills you need to enter the industry and the wide range of topics covered leaves it hard for you to ever feel bored.

Holly Bishop
, Digital Reporter
, GB News

The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them

Prostate Cancer UK
, Head of External Relations

Contact us

For more information , simply fill out the form and a member of our team will be in touch.