About Us
Leading centre for journalism, communications, media and content training.
We are Experts in journalism, PR, communications, and digital storytelling
We are PA Media Academy, a leading centre for journalism, communications, media and content training. We are the sister company to PA Media (formerly the Press Association), the national news agency for the UK and Ireland and have a long heritage in training – you’ll find PA-trained journalists in leading newsrooms all over the world.
We teach what we know best: news and news-based communications, writing and editing, and digital storytelling across multiple platforms. In an age of AI, these skills have never mattered more.
We offer a wide range of training, starting with four-hour short courses for individuals looking to learn new skills, build on their current knowledge and boost their CVs.
Our NCTJ-accredited diploma courses and apprenticeships are perfect for people looking to kickstart a career in journalism and highly-regarded by possible employers.
PA Media Academy also has a dedicated team overseeing media training. Our experts are senior journalists from leading newsrooms with hundreds of hours of experience coaching spokespeople and advising on messaging and communications strategy.
Courses include classic media training, crisis communications and workshops focusing on specific skills such as broadcast interviews, public speaking and key messaging.
Our Trainers
Our expert trainers are practitioners with a wide range of experience who are ready to help you take your career to the next level.
As the best in the journalism, content and communication industries, they bring first-hand experience combined with excellent training skills. PA Media Academy’s trainers are well-connected and reflect the diversity of thought and practice in our industries, ranging from professionals with decades of experience to practitioners earlier in the careers, at the cutting edge of best practice.
