About Us

Leading centre for journalism, communications, media and content training.

We are Experts in journalism, PR, communications, and digital storytelling

We are PA Media Academy, a leading centre for journalism, communications, media and content training. We are the sister company to PA Media (formerly the Press Association), the national news agency for the UK and Ireland and have a long heritage in training – you’ll find PA-trained journalists in leading newsrooms all over the world.

We teach what we know best: news and news-based communications, writing and editing, and digital storytelling across multiple platforms. In an age of AI, these skills have never mattered more.

We offer a wide range of training, starting with four-hour short courses for individuals looking to learn new skills, build on their current knowledge and boost their CVs.

Our NCTJ-accredited diploma courses and apprenticeships are perfect for people looking to kickstart a career in journalism and highly-regarded by possible employers.

PA Media Academy also has a dedicated team overseeing media training. Our experts are senior journalists from leading newsrooms with hundreds of hours of experience coaching spokespeople and advising on messaging and communications strategy.

Courses include classic media training, crisis communications and workshops focusing on specific skills such as broadcast interviews, public speaking and key messaging.

Get in touch

Media Training - A media training session with Bridgid Nzekwu with client PA Media.

Our Trainers

Our expert trainers are practitioners with a wide range of experience who are ready to help you take your career to the next level.

As the best in the journalism, content and communication industries, they bring first-hand experience combined with excellent training skills. PA Media Academy’s trainers are well-connected and reflect the diversity of thought and practice in our industries, ranging from professionals with decades of experience to practitioners earlier in the careers, at the cutting edge of best practice.

Meet the team

Our training courses

Short Courses

MQT1 - Apprentice and NCTJ Diploma fast-track students at the MQT1

Apprenticeship training

Media Training

NCTJ Diploma

What our students say

View all testimonials

The staff truly go above and beyond, providing detailed feedback, a wealth of knowledge and many career opportunities. I’d recommend the course to any budding journalist. You’ll have fun, too! 

Erin Waks

, Trainee Sub-Editor

, Daily Mail

The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.

Transport for London

, Director of Communications & Corporate Affairs

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group

, Communications Manager

The teaching I received was second to none and despite having no experience whatsoever in journalism, the tutors made sure there was a friendly environment where I felt welcome to ask any questions I needed. I was able to finish the course and go into a job working for The Sun.

Olivia Allhusen

, Junior Journalist

, The Sun

Not only did I develop the necessary toolkit to become a journalist, but I also did so in an environment that fosters a real sense of community and personal career support.