PR & Communications Courses
From connecting with journalists to crafting the perfect press release, build your skills with PR and Communications courses from PA Media Academy.
What makes a story? What really drives the news cycle? What is that journalists really want? We tackle all these questions and more in our PR and Communications short courses. You’ll learn from expert trainers who will share their experience of working as both journalists and communications professionals, helping you gain new insight.
As practitioners ourselves, we know that best learning happens through doing, so you’ll find that our courses include plenty of practical exercises that allow you to put learning into practice. We pride ourselves on giving clear and helpful feedback that allows you to see real improvement in your writing, pitching, idea generation and more.
We’re always happy to hear from organisations who like the sound of what we do but can’t see a course that fits their needs. We welcome bespoke enquiries and are happy working with delegates at all levels – from those at the beginning of their careers just developing their nose for news, to senior members of staff looking to refresh their knowledge and keep skills up to date.
All our PR and communications courses are available to book as bespoke training for your team, and some are available as scheduled courses open to all that you can book as an individual.
Our Courses
Crisis Media Handling
Advanced Media Handling Workshop
Key Message Development Workshop
News Writing Fundamentals
Writing Perfect Press Releases: Advanced
Understand the News Cycle
How Newsrooms Work
Perfect Press Releases: Masterclass
Experts in journalism, PR, communications, and digital storytelling
We are the PA Media Academy, a leading centre for journalism, communications, media and content training. We are the sister company to PA Media (formerly the Press Association), the national news agency for the UK and Ireland. At the PA Media Academy, we teach what we know best: news and news-based communications, writing and editing, and digital storytelling across multiple platforms. In an age of AI, these skills have never mattered more.
More about our training
Training for your team
You can book onto our scheduled courses as an individual or talk to us about team training. Our courses are also available in a range of bespoke packages and formats tailored to your organisation’s needs and drawing on your own published output. We can train your team in your workspace, at our central London training centre, or remotely – choose the content, duration and location that suits you.
Get in touch to discuss your requirements with a member of our training team.
