Content Creator Apprenticeships: Level 3

If it’s video, audio, social or copy – we’ll help your apprentice make content that stands out for the right reasons

Train your Content Creator apprentice at PA Media Academy to bring advanced practical skills into your workplace. Whether they’re shooting videos for your TikTok channel or crafting interactive multimedia web pages, your apprentice will gain the expertise to elevate your brand.

We’ve been training apprentices since 2018, and now offer this program alongside our highly-regarded journalist and PR courses. Your apprentice will learn from our top expert trainers and professionals across the PA Media network, including experts from our newsroom, content teams, and social media agencies.

Considering Hiring a Level 3 Content Creator Apprentice?
We’d love to discuss how this program can benefit your business and your apprentice. We’ll guide you through the process and show you how our training can help your apprentice achieve their potential.

Comprehensive Support for Employers
We work closely with employers, offering support from recruitment all the way to final projects. Apprentices will train with us one day a week over 12 months, completing modules that cover everything from video production to digital campaigns.

Real-World Skills and a Professional Portfolio
Throughout the program, apprentices will build a creative portfolio showcasing videos, podcasts, web content, multi-platform projects, and campaign plans. This portfolio not only reinforces their learning but also forms part of their End Point Assessment, a significant work-based project that demonstrates the skills, knowledge, and behaviours they’ve mastered.

Flexible Learning Across the UK
Our course is delivered primarily online, with a few in-person sessions to ensure apprentices can connect and develop hands-on skills. Suitable for apprentices across the UK, it’s designed to fit around your business needs.

Learn More About the L3 Content Creator Qualification
Read more about this qualification on the Institute for Apprenticeships website.

Looking for an apprenticeship role? PA Media Academy partners with businesses to train their apprentices. For current vacancies, check out the government apprenticeship FindAnApprenticeship portal.

Details about our Apprenticeship

What apprentices learn

  1. Practical training sees apprentices make swift progress and build skills
  2. Apprentices join us once a week for workshops and assignments
  3. The curriculum focuses on building essential skills and applying them effectively
  4. Individual feedback ensures apprentices remain on course and engaged
  5. Apprentices, line managers and tutors meet every three months to discuss progress

Information for employers

  1. We work with employers based across the UK
  2. The majority of training will be remote, with a few in-person workshops
  3. We start two open cohorts for L3 Content Creator apprentices each year in May and November
  4. If you have more than 12 apprentices, talk to us about a bespoke cohort
  5. We can support you through the apprentice process if you’re new to it

Information for apprentices

  1. Apprenticeships are a brilliant way to learn while you earn, making media careers more accessible
  2. You don’t need content qualifications – but you should be making it for your own socials etc
  3. You cannot apply for an apprenticeship with PA Media Academy directly
  4. Instead, visit Find an Apprenticeship and search for PR opportunities
  5. You can also check the websites and social media of employers directly

Course Modules

  • Content creation, foundation: An introduction to the role of the content creator within their organisation, focusing on evaluating the purpose and range of content produced
  • Professional Writing 1 and 2: Writing a variety of copy to a professional standard including email communications, social media, news, shorts, scripts, advertising and marketing materials
  • Audio-Visual Content 1 and 2: Shooting, recording, editing and publishing video and audio using the Adobe Creative Suite

Course Modules

  • Ethical and legal considerations: An introduction into the legal and regulatory challenges of publishing content – focusing on copyright and responsible social media use
  • Boosting visibility for Search Engines: Applying SEO techniques to amplify a brand’s content and messaging
  • Planning and evaluating digital content: Pitching, planning, delivering and evaluating the success of a digital project, including creating media assets and using analytics

Apprenticeship FAQs

Do employers pay for training?

If your organisation pays the Apprenticeship Levy, then you do not need to contribute to training costs for your apprentices in England. If your organisation does not pay the levy, then you will need to contribute 5% of the training costs for your apprentices in England

Can I train apprentices based outside England?

Yes, we are happy to work with you on this. You will not however be able to fund them through the Apprentice Levy.

How can I apply for an apprenticeship?

PA Media Group does recruit apprentices who work for the PA Media agency newsroom or other parts of the PA Media Group. You’ll find any vacancies here.

But the PA Media Academy is not involved in any apprentice recruitment. We are the training provider, not the employer.

Are you inspected by Ofsted?

Yes, we were last inspected in September 2023 and awarded ‘Good’ in all areas. You can read the report here, or search under our legal name, The Press Association Ltd

What our students say

View all testimonials

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

The small class sizes nurture a comfortable environment where everyone supports and learns from each other. The staff helped me hone in on my writing skills and develop the confidence to feel comfortable on camera.

Camilla Foster
, Reporter
, Newsquest

The staff truly go above and beyond, providing detailed feedback, a wealth of knowledge and many career opportunities. I’d recommend the course to any budding journalist. You’ll have fun, too!  

Erin Waks
, Trainee Sub-Editor
, Daily Mail

The methods and techniques you learn (and apply) on a daily basis through teaching, coursework and eventually exams crop up again and again in both job applications and jobs themselves – the course content is directly relevant to the realities of the industry. 

James Saunders
, Digital News Reporter
, GB News

PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.

Mayor of London’s Press Office
, Head of Media

I honestly thought that the whole day was fabulous!!! You really couldn’t have done anymore for us. The combination of practical exercises and feedback was particularly useful, it was a challenging day (in a very good way) in that we really had to think, learn and adapt quickly. I know the team are significantly better prepared for media interviews after this training.

Fragile X Society
, Managing Director

Contact us

Do you wish to train on one of our specialist courses? Start by filling in the application form – we’ll ask you for some important information such as your education and employment history.

"*" indicates required fields

Name*
By submitting this application form you confirm your acceptance that the information you have provided will be used during the recruitment procedure. Once the recruitment procedure is completed, the data will be stored for one year and then destroyed. If you are the successful candidate, relevant information may be taken from this form and used as part of your personnel record.
If you would like to receive regular updates from PA Media Academy, please tick here:

Contact us

For more information , simply fill out the form and a member of our team will be in touch.

"*" indicates required fields

Name*
By submitting this application form you confirm your acceptance that the information you have provided will be used during the recruitment procedure. Once the recruitment procedure is completed, the data will be stored for one year and then destroyed. If you are the successful candidate, relevant information may be taken from this form and used as part of your personnel record.
If you would like to receive regular updates from PA Media Academy, please tick here:

Contact us

For more information , simply fill out the form and a member of our team will be in touch.

"*" indicates required fields

Name*
By submitting this application form you confirm your acceptance that the information you have provided will be used during the recruitment procedure. Once the recruitment procedure is completed, the data will be stored for one year and then destroyed. If you are the successful candidate, relevant information may be taken from this form and used as part of your personnel record.
If you would like to receive regular updates from PA Media Academy, please tick here: