PR & Communications Courses

From connecting with journalists to crafting the perfect press release, build your skills with PR and Communications courses from PA Media Academy.

What makes a story? What really drives the news cycle? What is that journalists really want? We tackle all these questions and more in our PR and Communications short courses. You’ll learn from expert trainers who will share their experience of  working as both journalists and communications professionals, helping you gain new insight.

As practitioners ourselves, we know that best learning happens through doing, so you’ll find that our courses include plenty of practical exercises that allow you to put learning into practice. We pride ourselves on giving clear and helpful feedback that allows you to see real improvement in your writing, pitching, idea generation and more.


We’re always happy to hear from organisations who like the sound of what we do but can’t see a course that fits their needs. We welcome bespoke enquiries and are happy working with delegates at all levels – from those at the beginning of their careers just developing their nose for news, to senior members of staff looking to refresh their knowledge and keep skills up to date.

All our PR and communications courses are available to book as bespoke training for your team, and some are available as scheduled courses open to all that you can book as an individual. Find our current calendar here.

And if you’d prefer to see all of our courses in one place, just click here.

Experts in journalism, PR, communications, and digital storytelling 

We are the PA Media Academy, a leading centre for journalism, communications, media and content training. We are the sister company to PA Media (formerly the Press Association), the national news agency for the UK and Ireland. At the PA Media Academy, we teach what we know best: news and news-based communications, writing and editing, and digital storytelling across multiple platforms. In an age of AI, these skills have never mattered more.

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Training for your team

You can book onto our scheduled courses as an individual or talk to us about team training. Our courses are also available in a range of bespoke packages and formats tailored to your organisation’s needs and drawing on your own published output. We can train your team in your workspace, at our central London training centre, or remotely – choose the content, duration and location that suits you.

Get in touch to discuss your requirements with a member of our training team.

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short courses

What our students say

View all testimonials

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them

Prostate Cancer UK
, Head of External Relations

The methods and techniques you learn (and apply) on a daily basis through teaching, coursework and eventually exams crop up again and again in both job applications and jobs themselves – the course content is directly relevant to the realities of the industry. 

James Saunders
, Digital News Reporter
, GB News

I was able to count on excellent teachers and professionals who helped me push my limits and achieve my goals. I was impressed by the quality of the course and the motivation teachers put into it. It was a great experience and I would definitely do it again!

Laure Poncet
, Research Officer
, ARC Centre of Excellence for Climate Extremes

Not only did I develop the necessary toolkit to become a journalist, but I also did so in an environment that fosters a real sense of community and personal career support.

Erin Waks
, Trainee Sub-Editor
, Daily Mail

PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.

Mayor of London’s Press Office
, Head of Media

Contact us

For more information , simply fill out the form and a member of our team will be in touch.