Introduction to AI: tools and prompting workshop
Train your PR or newsroom team in how to use AI effectively. This hands‑on course teaches LLM fundamentals, prompting frameworks, workflow design, and practical tools for communications and journalism. Leave with real, usable AI outputs.
This AI course designed for newsrooms and communications teams focuses on building the essential skills you need to spot genuine opportunities, avoid common AI pitfalls, and build usable, reliable workflows that support your work in the real world.
What you’ll learn
The session begins with theory – understanding where we sit on the current AI adoption curve and how organisations are moving through the transformation. Participants will be given a clear overview of how Large Language Models (LLMs) actually work, introducing core concepts such as tokens, context windows and temperature, as well as why hallucinations occur.
From there, the course explores the practical considerations involved in choosing the right AI tools. Participants compare the strengths and weaknesses of leading models like GPT and Claude, understand when each is most effective, and apply a straightforward decision‑making and prompting framework to ensure the right tools are used in the most effective way.
The session concludes with a hands‑on workshop. Delegates evaluate where AI can support their specific roles, develop a production‑ready prompt tailored to a real everyday task, and test it live across different models. Through iteration and refinement, they gain practical experience creating AI‑powered outputs that are accurate, reliable and immediately usable.
How you’ll learn
This training is delivered in single four or six hour sessions broken into structured modules.
An expert trainer will guide you through presentations, discussion and hands‑on exercises — ensuring you leave with working AI outputs you can use immediately.
Who the course is for
This course is designed for communications and PR professionals seeking to:
- Understand AI beyond surface‑level usage
- Integrate practical, reliable AI workflows into daily work
- Build confidence in evaluating and deploying AI tools
- The course can be delivered remotely or in‑house and is suitable for teams at all levels
We currently only offer this course as bespoke training for teams. It can be delivered remotely or in your offices.
Get in touch using the button below to discuss times and dates, as well as how we can tailor it to your team’s needs.
Course Modules
Understanding the AI Landscape
- The current state of AI adoption – where we are now and what’s accelerating uptake
- The three waves of transformation – Enhancement → Enabled → Revolution
- How LLMs work – tokens, context windows, temperature, and why models hallucinate
- GPT vs Claude comparison – strengths, weaknesses, and when to use each model
- Workshop: Learning from previous revolutions – how past technological shifts inform today’s AI disruption
Practical AI frameworks
- Identifying AI opportunities – using the Scale / Data / Process criteria
- The RICCE framework – Role, Input, Context, Constraints, Examples
- Creating reliable prompts – how to structure prompts for consistency and quality
- Multi‑agent prompting – Briefer / Doer / Auditor / Outputter for multi‑stage tasks
- Task: Prompting practice – hands‑on exercises with feedback
Workshop (6hr sessions only)
- AI Opportunity Audit – participants identify their top three opportunities
- Build Your Prompt – create a production‑ready prompt tailored to your role
- Live testing in GPT and Claude – evaluate and compare outputs
- Iteration and refinement – improve accuracy, structure and reliability
- Wrap‑up – key takeaways and guidance for continuing AI capability development
Introduction to AI: tools and prompting workshop
Train your PR or newsroom team in how to use AI effectively. This hands‑on course teaches LLM fundamentals, prompting frameworks, workflow design, and practical tools for communications and journalism. Leave with real, usable AI outputs.