Professional Training

Industry-leading short course training in journalism, PR and communications, content creation, and digital storytelling.

Welcome to PA Media Academy, a leading training centre for journalism, communications, and content professionals. We are the sister company to PA Media (formerly the Press Association), the national news agency for the UK and Ireland.

At PA, we teach what we know best: news and news-based communications, writing and editing, content creation and digital storytelling across multiple platforms. In an age of AI, these skills have never mattered more.

Our courses will equip you with the sector-relevant knowledge you need to succeed, whether you’re early in your career, already making strides in the media, or ready to take your next step.

PA’s interactive training will encourage you to develop by putting theory into practice – building on your own skills and knowledge while learning from highly-skilled practitioners at the cutting edge of the business.

We have trained generations of journalists, as well as PR and communications professionals and content makers from companies and organisations across the public, private and third sectors. Take a look at our testimonials to see why participants trust and return to PA Media Academy to update their skills – and those of their teams.

One of the many things that sets our programmes apart is our commitment to continuous professional development (CPD), as our courses are accredited by the CPD Certification Service. This accreditation not only validates the quality and relevance of our content but also underlines our dedication to providing learners with recognised qualifications that can significantly boost their careers.

Our courses are available as bespoke training for teams, and we also run regular courses for individuals. You can see our upcoming courses and book direct here. For everything else, please do get in touch.

Why train with PA Media Academy?

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  • Newsroom connected with national and international reach
  • More than 50 years’ experience training journalists and PRs
  • All courses are expert-led by working media professionals
  • Trainers have a diversity of backgrounds and perspectives
  • Small class sizes allow for practical, interactive exercises
Find out more
Media Training - A media training session with Bridgid Nzekwu with client PA Media.

Our Trainers

Our expert trainers are practitioners with a wide range of experience who are ready to help you take your career to the next level.

As the best in the journalism, content and communication industries, they bring first-hand experience combined with excellent training skills. PA Media Academy’s trainers are well-connected and reflect the diversity of thought and practice in our industries, ranging from professionals with decades of experience to practitioners earlier in the careers, at the cutting edge of best practice.

Meet the team

What our students say

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Being equipped with an NCTJ Diploma does massive favours for your future, and the skills the course taught me are ones I lean on every single day. The simple fact is, I wouldn’t be where I am without that course. 

Alex Barker
, Videographer & Presenter
, The Athletic

It’s a great place to make connections – networking with teachers, guest speakers and fellow students can be key to gaining advice or even job opportunities during and after the course. 

James Saunders
, Digital News Reporter
, GB News 

Not only did I develop the necessary toolkit to become a journalist, but I also did so in an environment that fosters a real sense of community and personal career support.

Erin Waks
, Trainee Sub-Editor
, Daily Mail

The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.

Transport for London
, Director of Communications & Corporate Affairs

I honestly thought that the whole day was fabulous!!! You really couldn’t have done anymore for us. The combination of practical exercises and feedback was particularly useful, it was a challenging day (in a very good way) in that we really had to think, learn and adapt quickly. I know the team are significantly better prepared for media interviews after this training.

Fragile X Society
, Managing Director

My time at PA Training was a whirlwind of fun and excitement. The full-time NCTJ course in London is fast-paced and hard work but perfectly sets you up for what to expect in a reporter role.

Camilla Foster
, Reporter
, Newsquest

Contact us

Do you wish to train on one of our specialist courses? Start by filling in the application form – we’ll ask you for some important information such as your education and employment history.

Contact us

For more information , simply fill out the form and a member of our team will be in touch.

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