Key Message Development

Refine your key messages and develop new ones for compelling, engaging content

This half-day key message development masterclass focuses on the skills needed to boost the effectiveness of your organisation’s messaging.

What you’ll learn

The ability to craft clear, compelling messages is a must-have skill for any team involved in communications. This course covers the fundamentals of effective key messages and targeting these appropriately for your audiences across print, broadcast and social channels.  

Learn from experts

The key message development masterclass is led by specialist media trainers who are senior journalists with decades of experience advising communications teams. They’ll help you refine current messaging and use brainstorming, presentations and practical exercises to increase the impact of your corporate messaging.  After training, you’ll receive our key messaging checklist by email.

Who this Key Messaging Development Masterclass is for

This course is for content teams in communications functions, including press, external affairs, sales and marketing departments.

Course Modules

Module 1

Key Messaging Theory

  1. Clear, concise, compelling messages
  2. The importance of evidence
  3. Eliminating jargon and using ‘real’ language
  4. Identifying audiences and tailoring messages
  5. Tone and empathy for crisis messages
Module 2

Practical exercises

  1. Messaging brainstorm
  2. Analyse case study
  3. Messaging trio:  key message, headline and soundbite

Key Message Development

Refine your key messages and develop new ones for compelling, engaging content

Get in touch

What our students say

View all testimonials

I really could not recommend Press Association enough to anyone who is looking to jump into the fascinating world of journalism. The course equips you with all the necessary skills you need to enter the industry and the wide range of topics covered leaves it hard for you to ever feel bored.

Holly Bishop
, Digital Reporter
, GB News

What a great session we had on Communicating with Impact. Bridgid shared practical techniques to enhance and develop our communications skills so we can present and speak publicly or to senior stakeholders with confidence and impact.  I speak for my whole team in highly recommending Bridgid Nzekwu if you are after effective and fun communication training.

, Group Legal Director, Corporate Commercial & Compliance

Not only did I develop the necessary toolkit to become a journalist, but I also did so in an environment that fosters a real sense of community and personal career support.

Erin Waks
, Trainee Sub-Editor
, Daily Mail

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

It’s a great place to make connections – networking with teachers, guest speakers and fellow students can be key to gaining advice or even job opportunities during and after the course. 

James Saunders
, Digital News Reporter
, GB News 

The teaching I received was second to none and despite having no experience whatsoever in journalism, the tutors made sure there was a friendly environment where I felt welcome to ask any questions I needed. I was able to finish the course and go into a job working for The Sun.

Olivia Allhusen
, Junior Journalist
, The Sun

Contact us

For more information , simply fill out the form and a member of our team will be in touch.