Key Message Development Workshop

Refine your key messages and develop new ones for compelling, engaging content

Our messaging workshops teach the essential techniques for creating key messages that connect with audiences and drive engagement across online, social and broadcast.

What you’ll learn

Learn how to use messaging techniques that strengthen positioning and brand differentiation, so you can build trust and credibility with audiences. You’ll learn consider how to craft and tailor messages to connect with your audiences and drive engagement across online, social and broadcast. 

Learn from experts

Workshops are taught by messaging specialists with thousands of hours’ experience advising brands, public bodies and charities on messaging, crisis communications and thought leadership strategy.  They’ll help you refine current messaging and use brainstorming, presentations and practical exercises to increase the impact of your corporate messaging.  After training, you’ll receive workshop notes by email.

Who this Key Messaging Development workshop is for

The workshop is ideal for teams in communications roles, including internal/external comms, press offices, marketing, sales and content creation in any department.

Course Modules

Module 1

Positioning, messaging and differentiation

  1. Review of current messages
  2. Audience audit: your audiences and where they connect with you
  3. Building trust and credibility: evidence, consistency, tone and USPs
  4. Positioning your brand with clear, concise, compelling messages
  5. Tailoring messages for different audiences
Module 2

Practical exercises

  1. Message development brainstorm:  for your product, service or campaign
  2. Craft a core message and a headline
  3. Craft a message for a challenging issues
  4. Craft a message for a crisis issue
  5. Craft a soundbite for broadcast

What our students say

View all testimonials

I honestly thought that the whole day was fabulous!!! You really couldn’t have done anymore for us. The combination of practical exercises and feedback was particularly useful, it was a challenging day (in a very good way) in that we really had to think, learn and adapt quickly. I know the team are significantly better prepared for media interviews after this training.

Fragile X Society
, Managing Director

PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.

Mayor of London’s Press Office
, Head of Media

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them

Prostate Cancer UK
, Head of External Relations

The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.

Transport for London
, Director of Communications & Corporate Affairs

What a great session we had on Communicating with Impact. Bridgid shared practical techniques to enhance and develop our communications skills so we can present and speak publicly or to senior stakeholders with confidence and impact.  I speak for my whole team in highly recommending Bridgid Nzekwu if you are after effective and fun communication training.

Vodafone
, Group Legal Director, Corporate Commercial & Compliance

The small class sizes nurture a comfortable environment where everyone supports and learns from each other. The staff helped me hone in on my writing skills and develop the confidence to feel comfortable on camera.

Camilla Foster
, Reporter
, Newsquest

Contact us

Do you wish to train on one of our specialist courses? Start by filling in the application form – we’ll ask you for some important information such as your education and employment history.

"*" indicates required fields

Name*
By submitting this application form you confirm your acceptance that the information you have provided will be used during the recruitment procedure. Once the recruitment procedure is completed, the data will be stored for one year and then destroyed. If you are the successful candidate, relevant information may be taken from this form and used as part of your personnel record.
If you would like to receive regular updates from PA Media Academy, please tick here:
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form

Contact us

For more information , simply fill out the form and a member of our team will be in touch.

"*" indicates required fields

Name*
By submitting this application form you confirm your acceptance that the information you have provided will be used during the recruitment procedure. Once the recruitment procedure is completed, the data will be stored for one year and then destroyed. If you are the successful candidate, relevant information may be taken from this form and used as part of your personnel record.
If you would like to receive regular updates from PA Media Academy, please tick here:
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form
This field is hidden when viewing the form

Contact us

For more information , simply fill out the form and a member of our team will be in touch.