Key Message Development

Refine your key messages and develop new ones for compelling, engaging content

This half-day key message development masterclass focuses on the skills needed to boost the effectiveness of your organisation’s messaging.

What you’ll learn

The ability to craft clear, compelling messages is a must-have skill for any team involved in communications. This course covers the fundamentals of effective key messages and targeting these appropriately for your audiences across print, broadcast and social channels.  

Learn from experts

The key message development masterclass is led by specialist media trainers who are senior journalists with decades of experience advising communications teams. They’ll help you refine current messaging and use brainstorming, presentations and practical exercises to increase the impact of your corporate messaging.  After training, you’ll receive our key messaging checklist by email.

Who this Key Messaging Development Masterclass is for

This course is for content teams in communications functions, including press, external affairs, sales and marketing departments.

cOURSE MODULES 

Module 1

Key Messaging Theory

  1. Clear, concise, compelling messages
  2. The importance of evidence
  3. Eliminating jargon and using ‘real’ language
  4. Identifying audiences and tailoring messages
  5. Tone and empathy for crisis messages
Module 2

Practical exercises

  1. Messaging brainstorm
  2. Analyse case study
  3. Messaging trio:  key message, headline and soundbite

Key Message Development

Refine your key messages and develop new ones for compelling, engaging content

Get in touch

What our students say

View all testimonials

Being equipped with an NCTJ Diploma does massive favours for your future, and the skills the course taught me are ones I lean on every single day. The simple fact is, I wouldn’t be where I am without that course. 

Alex Barker
, Videographer & Presenter
, The Athletic

PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.

Mayor of London’s Press Office
, Head of Media

The small class sizes nurture a comfortable environment where everyone supports and learns from each other. The staff helped me hone in on my writing skills and develop the confidence to feel comfortable on camera.

Camilla Foster
, Reporter
, Newsquest

The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them

Prostate Cancer UK
, Head of External Relations

The staff truly go above and beyond, providing detailed feedback, a wealth of knowledge and many career opportunities. I’d recommend the course to any budding journalist. You’ll have fun, too!  

Erin Waks
, Trainee Sub-Editor
, Daily Mail

The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.

Transport for London
, Director of Communications & Corporate Affairs

Contact us

For more information , simply fill out the form and a member of our team will be in touch.