News Writing Fundamentals: Write Stories with Impact

This course covers the essential components of news writer training, improving your copy skills and putting theory into practice

This one-day news writer training course equips you to tackle stories confidently so you can produce clear, clean copy with impact. You’ll finish the day reporting from an interactive news conference.

What You’ll Learn: Introductions and story structure to press conference practice

What makes a story news? How do news reporters decide what to cover and where do they find stories? What determines which stories lead the news agenda or go viral? With insights from reporters and editors who are making the news, you’ll learn how journalists think and reveal the secrets of their decision making – helping you develop your own “nose for news”.

We’ll spend time considering the key principles and golden rules of news stories so you have a strong grasp of the fundamentals or can refresh your skills. We’ll walk you through the fundamentals of news writing – from the 5Ws and beyond – so that you’ll hone your ability to write engaging news stories and craft attention-grabbing introductions.

You’ll also be asked to put your skills into action: you’ll be plunged you into a real-time news conference, and asked to produce a brilliant story from the information you glean from it. By simulating a situation that journalists often find themselves in, you’ll understand how well you can think on your feet in a pressurised situation. 

How you’ll learn

This three-module news writer training course will be led by an excellent trainer who will share their practical expertise through presentations, discussion and practical exercises – ensuring you have opportunity to reinforce your learning and test your understanding. You’ll receive feedback on your work from an experienced editor.

Who the course is for

This course is for you if you want to hone your news sense, refresh or build your practical news skills, and put reporting theory into practice in a real-time, interactive news conference. If you are interested in features, you might like our Features Masterclass: Writing with Flair and Focus course.

The course will be tailored to your needs and can be delivered remotely or in your offices. Get in touch using the button below to discuss times and dates for bespoke training. 

Course Modules

What Makes News

  1. What makes a news story
  2. News sources and demographics
  3. ‘Hard’ and ‘soft’ news
  4. Recognising fact and opinion
  5. Knowing your audience

News Writing Basics

  1. Story structure and the 5Ws
  2. Writing a good introduction
  3. Building out the body of the story
  4. How and where to use quotes
  5. Language usage in news

Interactive News Conference

  1. Report from a mock press conference
  2. Write up your story
  3. Share and discuss your approach
  4. Receive feedback on your copy
news writer training course - person reads a newspaper

News Writing Fundamentals: Write Stories with Impact

This course covers the essential components of news writer training, improving your copy skills and putting theory into practice

Get in touch

What our students say

View all testimonials

It’s a great place to make connections – networking with teachers, guest speakers and fellow students can be key to gaining advice or even job opportunities during and after the course. 

James Saunders
, Digital News Reporter
, GB News 

I honestly thought that the whole day was fabulous!!! You really couldn’t have done anymore for us. The combination of practical exercises and feedback was particularly useful, it was a challenging day (in a very good way) in that we really had to think, learn and adapt quickly. I know the team are significantly better prepared for media interviews after this training.

Fragile X Society
, Managing Director

I was able to count on excellent teachers and professionals who helped me push my limits and achieve my goals. I was impressed by the quality of the course and the motivation teachers put into it. It was a great experience and I would definitely do it again!

Laure Poncet
, Research Officer
, ARC Centre of Excellence for Climate Extremes

I made amazing friends, amazing memories and now it has led me to an amazing job which I never would have gotten without my time at Press Association.  

Holly Bishop
, Digital Reporter
, GB News

What a great session we had on Communicating with Impact. Bridgid shared practical techniques to enhance and develop our communications skills so we can present and speak publicly or to senior stakeholders with confidence and impact.  I speak for my whole team in highly recommending Bridgid Nzekwu if you are after effective and fun communication training.

Vodafone
, Group Legal Director, Corporate Commercial & Compliance

I really could not recommend Press Association enough to anyone who is looking to jump into the fascinating world of journalism. The course equips you with all the necessary skills you need to enter the industry and the wide range of topics covered leaves it hard for you to ever feel bored.

Holly Bishop
, Digital Reporter
, GB News

Contact us

Do you wish to train on one of our specialist courses? Start by filling in the application form – we’ll ask you for some important information such as your education and employment history.

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By submitting this application form you confirm your acceptance that the information you have provided will be used during the recruitment procedure. Once the recruitment procedure is completed, the data will be stored for one year and then destroyed. If you are the successful candidate, relevant information may be taken from this form and used as part of your personnel record.
If you would like to receive regular updates from PA Media Academy, please tick here:

Contact us

For more information , simply fill out the form and a member of our team will be in touch.

"*" indicates required fields

Name*
By submitting this application form you confirm your acceptance that the information you have provided will be used during the recruitment procedure. Once the recruitment procedure is completed, the data will be stored for one year and then destroyed. If you are the successful candidate, relevant information may be taken from this form and used as part of your personnel record.
If you would like to receive regular updates from PA Media Academy, please tick here:

Contact us

For more information , simply fill out the form and a member of our team will be in touch.