Feature Writing Essentials: Building great ideas
Learn how to develop and refine brilliant ideas, and the secrets of a well-structured feature
This four-hour feature writing course focuses on helping you write engaging copy that need less editing.
What You’ll Learn: Generating ideas to using quotes and adding colour
What makes a great feature? How do you come up with ideas and successfully pitch them to editors? We’ll discuss how the best in the business conjure concepts that keep you reading to the end, equip you to think critically while assessing the current features landscape, and help you build a toolkit for developing winning ideas. You’ll take part in brainstorming and pitching sessions that will leave you feeling inspired.
Working as a group, you’ll examine what makes a great feature before we take you through the key principles of feature writing, from how to write engaging introductions to the art of weaving in quotes. You’ll learn how using case studies can bring complex topics to life and how snippets of colour can elevate your work.
How you’ll learn
This two-module course will be led by an experienced editor and trainer who will share their practical expertise through presentations, discussion and practical exercises – ensuring you have opportunity to reinforce your learning and test your understanding. As feature writing can often be a relatively solitary exercise, we lean into the opportunity to bring people together to discuss their experiences.Who the course is for
Who this course is for
This course is for you if you want to build a features toolkit of skills and knowledge that will elevate your ideas and writing. You should have professional writing experience. You may wish to follow this course with Features Writing Advanced which focuses on interviewing skills and telling complex stories
We currently offer this course as bespoke training for teams and can deliver it remotely or in your offices. Get in touch using the button below to discuss times and dates, as well as how we can tailor it to your needs.
If you are an individual looking for training, you can find all our scheduled courses here.
cOURSE MODULES
Generating Brilliant Ideas
- Exploring feature formats
- Generating features ideas
- Developing your idea
- Regular and returning features
- Build your own ideas – practical workshop
Feature Writing Fundamentals
- Structuring your story
- The intro: from scene-setting to drop intro
- Establishing tone of voice
- Sourcing and using quotes
- ‘Colour’ and what it constitutes
Feature Writing Essentials: Building great ideas
Learn how to develop and refine brilliant ideas, and the secrets of a well-structured feature