PR & Communications Courses

From connecting with journalists to crafting the perfect press release, build your skills with PR and Communications courses from PA Media Academy.

What makes a story? What really drives the news cycle? What is that journalists really want? We tackle all these questions and more in our PR and Communications short courses. You’ll learn from expert trainers who will share their experience of  working as both journalists and communications professionals, helping you gain new insight.

As practitioners ourselves, we know that best learning happens through doing, so you’ll find that our courses include plenty of practical exercises that allow you to put learning into practice. We pride ourselves on giving clear and helpful feedback that allows you to see real improvement in your writing, pitching, idea generation and more.

 

We’re always happy to hear from organisations who like the sound of what we do but can’t see a course that fits their needs. We welcome bespoke enquiries and are happy working with delegates at all levels – from those at the beginning of their careers just developing their nose for news, to senior members of staff looking to refresh their knowledge and keep skills up to date.

All our PR and communications courses are available to book as bespoke training for your team, and some are available as scheduled courses open to all that you can book as an individual.

Experts in journalism, PR, communications, and digital storytelling 

We are the PA Media Academy, a leading centre for journalism, communications, media and content training. We are the sister company to PA Media (formerly the Press Association), the national news agency for the UK and Ireland. At the PA Media Academy, we teach what we know best: news and news-based communications, writing and editing, and digital storytelling across multiple platforms. In an age of AI, these skills have never mattered more.

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Training for your team

You can book onto our scheduled courses as an individual or talk to us about team training. Our courses are also available in a range of bespoke packages and formats tailored to your organisation’s needs and drawing on your own published output. We can train your team in your workspace, at our central London training centre, or remotely – choose the content, duration and location that suits you.

Get in touch to discuss your requirements with a member of our training team.

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short courses

What our students say

View all testimonials

I honestly thought that the whole day was fabulous!!! You really couldn’t have done anymore for us. The combination of practical exercises and feedback was particularly useful, it was a challenging day (in a very good way) in that we really had to think, learn and adapt quickly. I know the team are significantly better prepared for media interviews after this training.

Fragile X Society
, Managing Director

I made amazing friends, amazing memories and now it has led me to an amazing job which I never would have gotten without my time at Press Association.  

Holly Bishop
, Digital Reporter
, GB News

The methods and techniques you learn (and apply) on a daily basis through teaching, coursework and eventually exams crop up again and again in both job applications and jobs themselves – the course content is directly relevant to the realities of the industry. 

James Saunders
, Digital News Reporter
, GB News

I learned to write concise articles and features, while developing my skills in social media, interviewing sources, and producing stories for an increasingly online audience. The course has allowed me to start a full-time journalism career.

Jonathan Moynihan
, Social Media Producer
, Forces News

The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.

Transport for London
, Director of Communications & Corporate Affairs

The staff truly go above and beyond, providing detailed feedback, a wealth of knowledge and many career opportunities. I’d recommend the course to any budding journalist. You’ll have fun, too!  

Erin Waks
, Trainee Sub-Editor
, Daily Mail

Contact us

Do you wish to train on one of our specialist courses? Start by filling in the application form – we’ll ask you for some important information such as your education and employment history.

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By submitting this application form you confirm your acceptance that the information you have provided will be used during the recruitment procedure. Once the recruitment procedure is completed, the data will be stored for one year and then destroyed. If you are the successful candidate, relevant information may be taken from this form and used as part of your personnel record.
If you would like to receive regular updates from PA Media Academy, please tick here:

Contact us

For more information , simply fill out the form and a member of our team will be in touch.

"*" indicates required fields

Name*
By submitting this application form you confirm your acceptance that the information you have provided will be used during the recruitment procedure. Once the recruitment procedure is completed, the data will be stored for one year and then destroyed. If you are the successful candidate, relevant information may be taken from this form and used as part of your personnel record.
If you would like to receive regular updates from PA Media Academy, please tick here:

Contact us

For more information , simply fill out the form and a member of our team will be in touch.