About Us

Leading centre for journalism, communications, media and content training.

We are Experts in journalism, PR, communications, and digital storytelling 

We are PA Media Academy, a leading centre for journalism, communications, media and content training. We are the sister company to PA Media (formerly the Press Association), the national news agency for the UK and Ireland and have a long heritage in training – you’ll find PA-trained journalists in leading newsrooms all over the world.

We teach what we know best: news and news-based communications, writing and editing, and digital storytelling across multiple platforms. In an age of AI, these skills have never mattered more.

We offer a wide range of training, starting with four-hour short courses for individuals looking to learn new skills, build on their current knowledge and boost their CVs.

Our NCTJ-accredited diploma courses and apprenticeships are perfect for people looking to kickstart a career in journalism and highly-regarded by possible employers. 

PA Media Academy also has a dedicated team overseeing media training. Our experts are senior journalists from leading newsrooms with hundreds of hours of experience coaching spokespeople and advising on messaging and communications strategy.

Courses include classic media training, crisis communications and workshops focusing on specific skills such as broadcast interviews, public speaking and key messaging.

Media Training - A media training session with Bridgid Nzekwu with client PA Media.

Our Trainers

Our expert trainers are practitioners with a wide range of experience who are ready to help you take your career to the next level.

As the best in the journalism, content and communication industries, they bring first-hand experience combined with excellent training skills. PA Media Academy’s trainers are well-connected and reflect the diversity of thought and practice in our industries, ranging from professionals with decades of experience to practitioners earlier in the careers, at the cutting edge of best practice.

Meet the team

What our students say

View all testimonials

PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.

Mayor of London’s Press Office
, Head of Media

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

Not only did I develop the necessary toolkit to become a journalist, but I also did so in an environment that fosters a real sense of community and personal career support.

Erin Waks
, Trainee Sub-Editor
, Daily Mail

My time at PA Training was a whirlwind of fun and excitement. The full-time NCTJ course in London is fast-paced and hard work but perfectly sets you up for what to expect in a reporter role.

Camilla Foster
, Reporter
, Newsquest

I honestly thought that the whole day was fabulous!!! You really couldn’t have done anymore for us. The combination of practical exercises and feedback was particularly useful, it was a challenging day (in a very good way) in that we really had to think, learn and adapt quickly. I know the team are significantly better prepared for media interviews after this training.

Fragile X Society
, Managing Director

It’s a great place to make connections – networking with teachers, guest speakers and fellow students can be key to gaining advice or even job opportunities during and after the course. 

James Saunders
, Digital News Reporter
, GB News 

Contact us

Do you wish to train on one of our specialist courses? Start by filling in the application form – we’ll ask you for some important information such as your education and employment history.

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Name*
By submitting this application form you confirm your acceptance that the information you have provided will be used during the recruitment procedure. Once the recruitment procedure is completed, the data will be stored for one year and then destroyed. If you are the successful candidate, relevant information may be taken from this form and used as part of your personnel record.
If you would like to receive regular updates from PA Media Academy, please tick here:

Contact us

For more information , simply fill out the form and a member of our team will be in touch.

"*" indicates required fields

Name*
By submitting this application form you confirm your acceptance that the information you have provided will be used during the recruitment procedure. Once the recruitment procedure is completed, the data will be stored for one year and then destroyed. If you are the successful candidate, relevant information may be taken from this form and used as part of your personnel record.
If you would like to receive regular updates from PA Media Academy, please tick here:

Contact us

For more information , simply fill out the form and a member of our team will be in touch.

"*" indicates required fields

Name*
By submitting this application form you confirm your acceptance that the information you have provided will be used during the recruitment procedure. Once the recruitment procedure is completed, the data will be stored for one year and then destroyed. If you are the successful candidate, relevant information may be taken from this form and used as part of your personnel record.
If you would like to receive regular updates from PA Media Academy, please tick here: