Crisis Media Handling

This half-day Crisis Media Handling training focuses on helping you shape the media narrative when your brand is affected by a crisis.

What you’ll learn

How can you predict and prepare for a crisis? Who are the right spokespeople and when should they do interviews? How do you balance the priorities of your organisation and your stakeholders with the demands of media outlets? How do you use tone and empathy across your channels to defuse hostility and maintain trust?  

All this and more is covered in this Crisis Media Handling training, to ensure your team understands how the media works in a crisis and how to ensure your organisation’s point of view is heard in the most difficult periods of media scrutiny. 

Learn from experts

This Crisis Media Handling Masterclass for teams takes place in-person at your own offices. Remote training via Zoom is also available, if preferred. 

The course is led by a broadcast journalist who is also a specialist media trainer with years of experience training spokespeople and comms teams. They’ll share their expertise and use presentations, case studies, discussion and practical exercises to build your ability to manage the media during crises.

After training, you’ll receive full course notes by email and a link from which to download your interview recording.

Who this Crisis Media Handling Masterclass is for

This course is for teams responsible for liaising with media during and after reputational crises, including press officers and people working in communications, PR, external affairs and public affairs. 

You could consider pairing this course with Advanced Media Handling training and our Crisis Media Training for spokespeople.