Crisis Media Handling

Learn how your comms team can leverage its media relationships to shape coverage and limit reputational damage during a crisis

This half-day Crisis Media Handling training focuses on helping you shape the media narrative when your brand is affected by a crisis.

What you’ll learn

How can you predict and prepare for a crisis? Who are the right spokespeople and when should they do interviews? How do you balance the priorities of your organisation and your stakeholders with the demands of media outlets? How do you use tone and empathy across your channels to defuse hostility and maintain trust?  

All this and more is covered in this Crisis Media Handling training, to ensure your team understands how the media works in a crisis and how to ensure your organisation’s point of view is heard in the most difficult periods of media scrutiny. 

Learn from experts

This Crisis Media Handling Masterclass for teams takes place in-person at your own offices. Remote training via Zoom is also available, if preferred. 

The course is led by a broadcast journalist who is also a specialist media trainer with years of experience training spokespeople and comms teams. They’ll share their expertise and use presentations, case studies, discussion and practical exercises to build your ability to manage the media during crises.

After training, you’ll receive full course notes by email and a link from which to download your interview recording.

Who this Crisis Media Handling Masterclass is for

This course is for teams responsible for liaising with media during and after reputational crises, including press officers and people working in communications, PR, external affairs and public affairs. 

You could consider pairing this course with Advanced Media Handling training and our Crisis Media Training for spokespeople.

Course Modules

Crisis Media Handling Theory

  1. Crisis audit – what are your potential issues?
  2. Managing the media relationship in a crisis
  3. Priorities for limiting reputational damage
  4. The Golden Hour – what to do at the start of a crisis
  5. Prepping spokespeople for crisis interviews

Practical exercises

  1. Analyse media interview case studies
  2. Brainstorm responses to tricky questions
  3. Use tone and empathy in crisis messaging
  4. Record a TV crisis interview (optional)

What our students say

View all testimonials

Being equipped with an NCTJ Diploma does massive favours for your future, and the skills the course taught me are ones I lean on every single day. The simple fact is, I wouldn’t be where I am without that course. 

Alex Barker
, Videographer & Presenter
, The Athletic

The teaching I received was second to none and despite having no experience whatsoever in journalism, the tutors made sure there was a friendly environment where I felt welcome to ask any questions I needed. I was able to finish the course and go into a job working for The Sun.

Olivia Allhusen
, Junior Journalist
, The Sun

Not only did I develop the necessary toolkit to become a journalist, but I also did so in an environment that fosters a real sense of community and personal career support.

Erin Waks
, Trainee Sub-Editor
, Daily Mail

What a great session we had on Communicating with Impact. Bridgid shared practical techniques to enhance and develop our communications skills so we can present and speak publicly or to senior stakeholders with confidence and impact.  I speak for my whole team in highly recommending Bridgid Nzekwu if you are after effective and fun communication training.

, Group Legal Director, Corporate Commercial & Compliance

I learned to write concise articles and features, while developing my skills in social media, interviewing sources, and producing stories for an increasingly online audience. The course has allowed me to start a full-time journalism career.

Jonathan Moynihan
, Social Media Producer
, Forces News

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

Contact us

For more information , simply fill out the form and a member of our team will be in touch.