Social Media Courses

Learn about platforms, audiences and how to use social media effectively with social media courses delivered in partnership with Hydrogen Social Media Agency.

But don’t take our word for it. PA Media Academy’s social media courses are delivered in partnership with Hydrogen social media agency. Part of PA Media Group, Hydrogen is Scotland’s largest specialist social media agency – and our training makes the most of the team’s up-to-the-moment knowledge and experience.

Whether you’re looking for insight on reaching Boomers, Millennials, Gen Z or Gen Alpha, our social media courses can help. When it comes to social video, if you’re looking for insight on TikTok, Reels we can help with a specialised course. And for those building a following in front of the camera, our presenting workshop will help you step your skills up a level.

We’re always happy to hear from organisations who like the sound of what we do but can’t quite see a course that fits their needs. We welcome bespoke enquiries and are happy working with delegates at all levels.

All our social media courses are available to book as bespoke training for your team, and some are scheduled as courses available to all that you can book as an individual. Find our current calendar here.

And if you’d prefer to see all of our courses in one place, just click here.

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Our Courses

Why train with PA Media Academy?

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Newsroom connected with national and international reach
More than 50 years’ experience training journalists and PRs
All courses are expert-led by working media professionals
Trainers have a diversity of backgrounds and perspectives
Small class sizes allow for practical, interactive exercises

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More about our training

NCTJ Diploma

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Media Training

What our students say

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Being equipped with an NCTJ Diploma does massive favours for your future, and the skills the course taught me are ones I lean on every single day. The simple fact is, I wouldn’t be where I am without that course. 

Alex Barker

, Videographer & Presenter

, The Athletic

Not only did I develop the necessary toolkit to become a journalist, but I also did so in an environment that fosters a real sense of community and personal career support.

Erin Waks

, Trainee Sub-Editor

, Daily Mail

I really could not recommend Press Association enough to anyone who is looking to jump into the fascinating world of journalism. The course equips you with all the necessary skills you need to enter the industry and the wide range of topics covered leaves it hard for you to ever feel bored.

Holly Bishop

, Digital Reporter

, GB News

I was able to count on excellent teachers and professionals who helped me push my limits and achieve my goals. I was impressed by the quality of the course and the motivation teachers put into it. It was a great experience and I would definitely do it again!

Laure Poncet

, Research Officer

, ARC Centre of Excellence for Climate Extremes

PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.

Mayor of London’s Press Office

, Head of Media

The staff truly go above and beyond, providing detailed feedback, a wealth of knowledge and many career opportunities. I’d recommend the course to any budding journalist. You’ll have fun, too! 