Digital Skills & Content Courses

Digital skills, content and journalism training from practitioners who understand the potential of digital – and want to help you unleash it.

Digital skills are a key part of success for content creators, journalists and communications professionals. At PA Media Academy, our expert-designed courses reflect current industry needs and practice – whether focused on essential digital writing skills, growing engagement and loyalty, or building newsletters that people really want to read.

Because our trainers are practitioners, courses are stuffed full of practical exercises and chances to put learning into action. We pride ourselves on giving helpful, clear feedback that allows you to progress in your current role – and maybe even consider your next one.

We’re always happy to hear from organisations who like the sound of what we do but can’t quite see a course that fits their needs. We welcome bespoke enquiries and are happy working with delegates at all levels – from new starters or late joiners who need a primer in digital essentials, to directors and senior editors who are looking for new insight.

All our digital skills and content courses are available to book as bespoke training for your team, and some are scheduled as courses available to all that you can book as an individual. Find our current calendar here.

And if you’d prefer to see all of our courses in one place, just click here.

Why train with PA Media Academy?

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  • Newsroom connected with national and international reach
  • More than 50 years’ experience training journalists and PRs
  • All courses are expert-led by working media professionals
  • Trainers have a diversity of backgrounds and perspectives
  • Small class sizes allow for practical, interactive exercises
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What our students say

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The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

The small class sizes nurture a comfortable environment where everyone supports and learns from each other. The staff helped me hone in on my writing skills and develop the confidence to feel comfortable on camera.

Camilla Foster
, Reporter
, Newsquest

Not only did I develop the necessary toolkit to become a journalist, but I also did so in an environment that fosters a real sense of community and personal career support.

Erin Waks
, Trainee Sub-Editor
, Daily Mail

What a great session we had on Communicating with Impact. Bridgid shared practical techniques to enhance and develop our communications skills so we can present and speak publicly or to senior stakeholders with confidence and impact.  I speak for my whole team in highly recommending Bridgid Nzekwu if you are after effective and fun communication training.

Vodafone
, Group Legal Director, Corporate Commercial & Compliance

The methods and techniques you learn (and apply) on a daily basis through teaching, coursework and eventually exams crop up again and again in both job applications and jobs themselves – the course content is directly relevant to the realities of the industry. 

James Saunders
, Digital News Reporter
, GB News

Being equipped with an NCTJ Diploma does massive favours for your future, and the skills the course taught me are ones I lean on every single day. The simple fact is, I wouldn’t be where I am without that course. 

Alex Barker
, Videographer & Presenter
, The Athletic

Contact us

For more information , simply fill out the form and a member of our team will be in touch.