Digital Skills & Content Courses

Digital skills, content and journalism training from practitioners who understand the potential of digital – and want to help you unleash it.

Digital skills are a key part of success for content creators, journalists and communications professionals. At PA Media Academy, our expert-designed courses reflect current industry needs and practice – whether focused on essential digital writing skills, growing engagement and loyalty, or building newsletters that people really want to read.

Because our trainers are practitioners, courses are stuffed full of practical exercises and chances to put learning into action. We pride ourselves on giving helpful, clear feedback that allows you to progress in your current role – and maybe even consider your next one.

We’re always happy to hear from organisations who like the sound of what we do but can’t quite see a course that fits their needs. We welcome bespoke enquiries and are happy working with delegates at all levels – from new starters or late joiners who need a primer in digital essentials, to directors and senior editors who are looking for new insight.

All our digital skills and content courses are available to book as bespoke training for your team, and some are scheduled as courses available to all that you can book as an individual. Find our current calendar here.

And if you’d prefer to see all of our courses in one place, just click here.

Why train with PA Media Academy?

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  • Newsroom connected with national and international reach
  • More than 50 years’ experience training journalists and PRs
  • All courses are expert-led by working media professionals
  • Trainers have a diversity of backgrounds and perspectives
  • Small class sizes allow for practical, interactive exercises
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What our students say

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I was able to count on excellent teachers and professionals who helped me push my limits and achieve my goals. I was impressed by the quality of the course and the motivation teachers put into it. It was a great experience and I would definitely do it again!

Laure Poncet
, Research Officer
, ARC Centre of Excellence for Climate Extremes

The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.

Transport for London
, Director of Communications & Corporate Affairs

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them

Prostate Cancer UK
, Head of External Relations

I really could not recommend Press Association enough to anyone who is looking to jump into the fascinating world of journalism. The course equips you with all the necessary skills you need to enter the industry and the wide range of topics covered leaves it hard for you to ever feel bored.

Holly Bishop
, Digital Reporter
, GB News

PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.

Mayor of London’s Press Office
, Head of Media

Contact us

For more information , simply fill out the form and a member of our team will be in touch.