Effective Writing for Digital: Fundamental Skills
Learn how to write clearly and appropriately for a variety of audiences
This one-day digital writing course will cover the key principles of storytelling and how to write concise copy without sacrificing style and impactful tone of voice.
What you’ll learn: Key principles of effective and persuasive digital writing
No matter how great the story you’re telling, readers will soon check out if your copy isn’t clear and concise. In the digital world, this is even more important.
This digital writing course course will introduce the key principles of storytelling for all platforms, from the inverted pyramid to the 5Ws. Practical exercises on simplifying and decoding complex language will give you straightforward alternatives to commonly-used, over-complicated phrases and you’ll leave with a checklist to use in your day-to-day work.
You’ll also explore how to create personas to define your audience and find a suitable tone of voice to speak to them – always thinking about what makes digital writing really sing.
This course encourages critical thinking and thorough discussions, you’ll examine how some of the biggest publications subtly (or not so subtly) persuade readers in their news and features writing.
You’ll take a deeper look into what makes a compelling opinion piece, learning how to structure and deliver an impactful argument, and the session will end with advice and insights from some of the media’s most prominent publishers.
How you’ll learn
This three-module digital writing course will be led by an experienced editor, who will share their knowledge and expertise through presentations, discussion and practical exercises.
Who the course is for
This digital writing course is for anyone who wants to sharpen their skills and build confidence in creating punchy and impactful copy. It offers a brilliant overview of different writing styles and types of content.
If you’re looking to build skills as a news journalist, you might also like News Writing Fundamentals: Write Stories With Impact or for a deeper look at feature writing, you might like Features Masterclass: Writing with Flair and Focus.
We currently offer this course as bespoke training for teams and can deliver it remotely, or in your offices. Get in touch using the button below to discuss times and dates, as well as how we can tailor it to your needs.
If you’re booking for yourself, find all of our scheduled courses here.
Course Modules
Principles of Effective Writing
- Language and readability
- Simplifying language
- Clarity, style and impact
- Decoding language
- Writing tips
Fundamentals of Storytelling
- The inverted pyramid
- The five Ws (and H)
- Defining an audience
- Establishing tone of the voice
- Further writing tips
Persuasive Writing
- The morning’s papers
- Opinion writing: Topic, theme and point
- Thought leadership writing
- Lessons from prominent publishers
Effective Writing for Digital: Fundamental Skills
Learn how to write clearly and appropriately for a variety of audiences