Digital Skills & Content Courses

Digital skills, content and journalism training from practitioners who understand the potential of digital – and want to help you unleash it.

Digital skills are a key part of success for content creators, journalists and communications professionals. At PA Media Academy, our expert-designed courses reflect current industry needs and practice – whether focused on essential digital writing skills, growing engagement and loyalty, or building newsletters that people really want to read.

Because our trainers are practitioners, courses are stuffed full of practical exercises and chances to put learning into action. We pride ourselves on giving helpful, clear feedback that allows you to progress in your current role – and maybe even consider your next one.

We’re always happy to hear from organisations who like the sound of what we do but can’t quite see a course that fits their needs. We welcome bespoke enquiries and are happy working with delegates at all levels – from new starters or late joiners who need a primer in digital essentials, to directors and senior editors who are looking for new insight.

All our digital skills and content courses are available to book as bespoke training for your team, and some are scheduled as courses available to all that you can book as an individual. Find our current calendar here.

And if you’d prefer to see all of our courses in one place, just click here.

Why train with PA Media Academy?

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  • Newsroom connected with national and international reach
  • More than 50 years’ experience training journalists and PRs
  • All courses are expert-led by working media professionals
  • Trainers have a diversity of backgrounds and perspectives
  • Small class sizes allow for practical, interactive exercises
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What our students say

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Not only did I develop the necessary toolkit to become a journalist, but I also did so in an environment that fosters a real sense of community and personal career support.

Erin Waks
, Trainee Sub-Editor
, Daily Mail

I made amazing friends, amazing memories and now it has led me to an amazing job which I never would have gotten without my time at Press Association.  

Holly Bishop
, Digital Reporter
, GB News

The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.

Transport for London
, Director of Communications & Corporate Affairs

It’s a great place to make connections – networking with teachers, guest speakers and fellow students can be key to gaining advice or even job opportunities during and after the course. 

James Saunders
, Digital News Reporter
, GB News 

The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them

Prostate Cancer UK
, Head of External Relations

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

Contact us

For more information , simply fill out the form and a member of our team will be in touch.