It has been a record year for our PR and Communications apprentices with a 100% pass rate in their end point assessments – with 89% achieving Distinction grades.
Here is a selection of just some of the excellent campaigns they worked on for their final projects.
Sophie Bird, Digital Campaigns Adviser at the National Farmers’ Union, developed a communications strategy to engage an under 35s audience with British farming.
Sophie’s task was to put British farming on young people’s radar to help ensure a thriving and profitable future for British farmers.
As part of her project, Sophie produced a series of #SophieAsks videos – on topics including Where does British sugar come from? and Wheat makes bread?. These became some of the the NFU’s most-viewed videos on TikTok.
Paige Tracey, business development manager at the Soil Association, ran a skin health campaign aimed at women aged 25-55 for her end point assessment project.
Paige led the campaign to position certified organic skincare as better for hormonal health, the skin’s microbiome and overall skin health because it does not contain harsh preservatives and other ingredients which disrupt these things.
Paige created a range of content, including infographics and videos, to present the message in a simplified way for consumers. She also identified key journalists and influencers and organised a launch event with a panel of experts – which landed coverage in publications such as Country & Townhouse.
Fatma Thakur, who is now communications lead at LloydsPharmacy Clinical Homecare, worked on the first ever in-store incentive scheme to improve the uptake of health checks across 1,300 pharmacies.
Fatma led the communications to encourage pharmacies to carry out blood pressure checks on customers to aid early diagnosis of hypertension and help prevent heart attacks and strokes.
As part of her project, Fatma created videos, infographics and social media posts to highlight the scheme and celebrate successes.
