News

Crisis Communications: The Heathrow Shutdown and Why Crisis Planning Matters
The recent Heathrow Airport shutdown was a textbook example of what happens when crisis planning falls short. Flights grounded, passengers stranded, and businesses facing millions…

Strategies for Confident Executive Presentations: Lessons from The Matrix
Imagine stepping into a high-stakes boardroom, the projector humming softly, all eyes locked onto you. It’s your moment to secure funding, win people over and…

Shining Stars: NCTJ Award Nominees from PA Media Academy
Our brilliant journalist apprentices and diploma students have been shortlisted 17 times in the 2024 NCTJ Awards for Excellence.TalkSPORT’s Reuben Threfall is up for Sports…

From classroom to newsroom: Five ways the NCTJ diploma prepares you for success
Starting a career in journalism can be both exciting and overwhelming. With a fast-paced industry that constantly evolves, you need the right foundation to make…

Crisis Communications: The good, the bad and the ugly of 2024
Imagine the iconic showdown scene from The Good, the Bad and the Ugly. Three gunslingers stand in a dusty arena, each representing a different approach to tackling…

Join the fight against misinformation with free digital verification training
With the rapid spread of mis- and disinformation and the ease of sharing unverified stories across social media and digital platforms, newsrooms face growing challenges…

PA Media Academy students win at National Apprenticeship Awards regional finals
October has seen inspiring success for two of our brilliant Level 5 Journalist apprentices who received accolades in the National Apprenticeship and Skills Awards regional…

Is an NCTJ Diploma right for you? What you need to know before applying
Studying for an NCTJ Level 5 journalism diploma could be the next exciting step in your career, but it’s normal to question whether the course…

Q&A with Liz Isemann: Meet our Media Training Manager
Preparing spokespeople for print, radio and television interviews is one of the bespoke services PA Media Academy provides – and we’ve been delivering this specialist…

Student Showcase: PR and Communications end point assessments
It has been a record year for our PR and Communications apprentices with a 100% pass rate in their end point assessments – with 89%…

Writing compelling copy: First impressions are everything in journalism and PR
I once wrote the word ‘vasectomy’ in the intro of a Premier League football match report for a national newspaper.I’ll never forget the sports editor…

A memorable all-nighter: PA Media Academy trainees cover general election
Thursday 4 July was not only a momentous evening in British politics, but also a highly memorable career moment for PA Media Academy apprentices and…

Introducing Bridgid Nzekwu – PA Media Academy’s new Managing Director
Bridgid Nzekwu is the new Managing Director of PA Media Academy and joins us with a wealth of experience, having previously served as Head of…

Insights from PR Week’s Crisis Communications Summit by Neil Silver
Last week, I attended the PR Week’s Crisis Communications Summit, and the experience was hugely valuable. It reinforced to me the fact that companies would…

NCTJ Fast Track Course: A student’s top tips on thriving in your first six weeks
NCTJ Fast Track Diploma student Elise D. Solberg is now a couple of months into the course. Here, she shares her advice for getting through…