Crisis Media Interview Skills: Essentials

Learn how to limit reputational damage during a crisis with confident media interviews

This half-day course will develop your crisis media interview skills and help you feel more confident under pressure.

What you’ll learn

Coping with media exposure when things are going wrong can be extremely difficult for a spokesperson but an empathetic and assured interview is an effective way to limit reputational damage and get your brand back on track.

This course covers how the media behaves in a crisis, the principles of empathetic crisis messaging, how to prepare for a grilling by journalists and techniques for managing nerves under hostile questioning.

How you’ll learn

Bespoke courses for teams take place in person at your offices or our central London training centres. Remote training via Zoom is also available, if preferred. The course is led by a broadcast journalist who is also a specialist media trainer with years of experience preparing spokespeople for crisis media interviews. 

Over three hours, they’ll use presentations, case studies, videos and practical exercises, culminating in a recorded TV mock crisis interview with trainer feedback for each attendee so that you can put all you’ve learned into practice. After training, you’ll receive full course notes by email and a link from which to download your interview recording. 

Who the Crisis Media Interview Skills course is for

This crisis media interview skills course is for you if you are expected to be the face of your organisation during tricky times, giving media interviews, briefings and updates.

We currently offer this course as bespoke training for teams and can deliver it remotely or in your offices. Get in touch using the button below to discuss times and dates, as well as how we can tailor it to your needs. 

If you are an individual looking for training, you can find all our scheduled courses here. 

Course Modules

Key Theory

  1. Understanding how the media behaves in a crisis
  2. Learning from recent crises and their consequences
  3. The best way to prepare for a crisis media interview
  4. Crafting effective crisis messages
  5. Limiting reputational damage with demeanour, tone and empathy

Practical Exercises

  1. Identifying your potential crisis issues
  2. Create a crisis message for your organisation
  3. Breathing exercises for controlling nerves
  4. Recording a mock crisis TV interview

Crisis Media Interview Skills: Essentials

Learn how to limit reputational damage during a crisis with confident media interviews

Get in touch

What our students say

View all testimonials

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.

Transport for London
, Director of Communications & Corporate Affairs

Contact us

Do you wish to train on one of our specialist courses? Start by filling in the application form – we’ll ask you for some important information such as your education and employment history.

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Name*
By submitting this application form you confirm your acceptance that the information you have provided will be used during the recruitment procedure. Once the recruitment procedure is completed, the data will be stored for one year and then destroyed. If you are the successful candidate, relevant information may be taken from this form and used as part of your personnel record.
If you would like to receive regular updates from PA Media Academy, please tick here:

Contact us

For more information , simply fill out the form and a member of our team will be in touch.

"*" indicates required fields

Name*
By submitting this application form you confirm your acceptance that the information you have provided will be used during the recruitment procedure. Once the recruitment procedure is completed, the data will be stored for one year and then destroyed. If you are the successful candidate, relevant information may be taken from this form and used as part of your personnel record.
If you would like to receive regular updates from PA Media Academy, please tick here:

Contact us

For more information , simply fill out the form and a member of our team will be in touch.