Key Message Development
Refine your key messages and develop new ones for compelling, engaging content
This half-day key message development masterclass focuses on the skills needed to boost the effectiveness of your organisation’s messaging.
What you’ll learn
The ability to craft clear, compelling messages is a must-have skill for any team involved in communications. This course covers the fundamentals of effective key messages and targeting these appropriately for your audiences across print, broadcast and social channels.
Learn from experts
The key message development masterclass is led by specialist media trainers who are senior journalists with decades of experience advising communications teams. They’ll help you refine current messaging and use brainstorming, presentations and practical exercises to increase the impact of your corporate messaging. After training, you’ll receive our key messaging checklist by email.
Who this Key Messaging Development Masterclass is for
This course is for content teams in communications functions, including press, external affairs, sales and marketing departments.
Course Modules
Key Messaging Theory
- Clear, concise, compelling messages
- The importance of evidence
- Eliminating jargon and using ‘real’ language
- Identifying audiences and tailoring messages
- Tone and empathy for crisis messages
Practical exercises
- Messaging brainstorm
- Analyse case study
- Messaging trio: key message, headline and soundbite
![](https://pamediaacademy.com/wp-content/uploads/2024/03/media-training-04-1.jpg)
Key Message Development
Refine your key messages and develop new ones for compelling, engaging content