Studio Media Training

Learn how to give confident, authoritative, engaging radio and TV studio interviews

This four-hour studio media training course simulates radio and TV interviews in a full broadcast studio to hone your skills as a media spokesperson.

What you’ll learn

How do you keep your composure and get your message across in a studio interview, even under tough questioning? This studio media training course will teach you how to anticipate, prepare for and answer probing questions.

You’ll learn to craft key messages and deliver them naturally and with authority. You’ll also practice voice and body language techniques to help you project self-assurance and remain calm and in control, even when you’re not feeling it. We discuss the way the media works, what journalists are looking for in an interview, the pitfalls to avoid and what we can learn from case studies of real-world good and bad interviews. 

How you’ll learn

Studio media training courses for individuals and groups take place in a working, broadcast studio in Westminster. Delegates are taught by senior broadcast journalists who are also specialist media trainers with years of experience coaching spokespeople.

You’ll put the theory into practice in a series of realistic mock radio and TV interviews that are co-designed with your comms team to enhance and extend your skills as a spokesperson. These can include: doorstep (ambush) interviews; sit-downs with presenters; studio debates, soundbites for reporter packages and down-the-line interviews.

Recordings are played back, so the trainer can critique, advise and help you improve throughout the session. After training, you’ll receive full course notes by email and a link from which to download copies of your recordings. 

Each delegate also receives their own, personalised post-training evaluation report from the trainer, assessing their performance during the course and providing suggestions, exercises and tips for continuing to improve and develop.

Who this Studio Media Training is for

This course is for you if a core part of your job is to regularly represent your organisation in broadcast media interviews.  You may want to follow this course with Crisis Media Training which focuses on the advanced messaging and performance skills required for coping with the toughest interviews.

Course Modules

Studio Media Training Theory

  1. Understanding the media and what journalists want
  2. How print and broadcast differ
  3. The best way to prepare for media interviews
  4. Crafting powerful key messages
  5. Responding to tricky questions and steering interviews
  6. Voice and body language techniques for projecting confidence

Practical exercises

  1. Warm up, print-style interview
  2. Radio interview (down-the-line)
  3. TV interviews (choice of studio, down-the-line, soundbites)
  4. Breathing exercises for overcoming nerves

Studio Media Training

Learn how to give confident, authoritative, engaging radio and TV studio interviews

Get in touch

What our students say

View all testimonials

PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.

Mayor of London’s Press Office
, Head of Media

Being equipped with an NCTJ Diploma does massive favours for your future, and the skills the course taught me are ones I lean on every single day. The simple fact is, I wouldn’t be where I am without that course. 

Alex Barker
, Videographer & Presenter
, The Athletic

The small class sizes nurture a comfortable environment where everyone supports and learns from each other. The staff helped me hone in on my writing skills and develop the confidence to feel comfortable on camera.

Camilla Foster
, Reporter
, Newsquest

My time at PA Training was a whirlwind of fun and excitement. The full-time NCTJ course in London is fast-paced and hard work but perfectly sets you up for what to expect in a reporter role.

Camilla Foster
, Reporter
, Newsquest

The methods and techniques you learn (and apply) on a daily basis through teaching, coursework and eventually exams crop up again and again in both job applications and jobs themselves – the course content is directly relevant to the realities of the industry. 

James Saunders
, Digital News Reporter
, GB News

Not only did I develop the necessary toolkit to become a journalist, but I also did so in an environment that fosters a real sense of community and personal career support.

Erin Waks
, Trainee Sub-Editor
, Daily Mail

Contact us

Do you wish to train on one of our specialist courses? Start by filling in the application form – we’ll ask you for some important information such as your education and employment history.

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Name*
By submitting this application form you confirm your acceptance that the information you have provided will be used during the recruitment procedure. Once the recruitment procedure is completed, the data will be stored for one year and then destroyed. If you are the successful candidate, relevant information may be taken from this form and used as part of your personnel record.
If you would like to receive regular updates from PA Media Academy, please tick here:

Contact us

For more information , simply fill out the form and a member of our team will be in touch.

"*" indicates required fields

Name*
By submitting this application form you confirm your acceptance that the information you have provided will be used during the recruitment procedure. Once the recruitment procedure is completed, the data will be stored for one year and then destroyed. If you are the successful candidate, relevant information may be taken from this form and used as part of your personnel record.
If you would like to receive regular updates from PA Media Academy, please tick here:

Contact us

For more information , simply fill out the form and a member of our team will be in touch.