Content Creator Apprenticeships: Level 3
If it’s video, audio, social or copy – we’ll help your apprentice make content that stands out for the right reasons
Whether shooting shorts for your TikTok channel or creating interactive multimedia web pages, your Content Creator apprentice will bring cutting-edge skills learned at PA Media Academy into your workplace.
We have been training apprentices since 2018 and now offer this course alongside our highly-regarded journalism and PR programmes.
Your apprentice will be trained by experts from across PA Media including our newsroom, content and social media agencies.
We have experience in working closely with high profile employers and can provide support from recruitment through to final projects.
Apprentices study the following modules as part of their L3 Content Creator apprenticeship:
Content creation, foundation: An introduction to the role of the content creator within their organisation, focusing on evaluating the purpose and range of content produced
Professional Writing 1 and 2: Writing a variety of copy to a professional standard including email communications, social media, news, shorts, scripts, advertising and marketing materials
Audio-Visual Content 1 and 2: Shooting, recording, editing and publishing video and audio using the Adobe Creative Suite
Ethical and legal considerations: An introduction into the legal and regulatory challenges of publishing content – focusing on copyright and responsible social media use
Boosting visibility for Search Engines: Applying SEO techniques to amplify a brand’s content and messaging
Planning and evaluating digital content: Pitching, planning, delivering and evaluating the success of a digital project, including creating media assets and using analytics
Apprentices will train with PA Media Academy each week, completing these modules over 12 months. At the same time, they will build a portfolio of creative work including videos, podcasts, webpages, multi-platform digital projects and campaign plans.
The portfolio allows them to embed their learning and forms part of their End Point Assessment – a substantial work-based project which showcases the knowledge, skills and behaviours they’ve built on their journey.
If you’re an employer considering hiring a Level 3 Content Creator apprentice, please don’t hesitate to get in touch.
We’d love to talk to you about the benefits to your business and to your apprentice, and can talk you through how the process works. This course will be delivered remotely with a few in-person sessions to allow apprentices to meet each other properly and learn very practical skills. It is suitable for apprentices from across the UK.
Alternatively, if you are trying to find an apprenticeship opportunity, you should look for job advertisements for these roles rather than getting in touch with the PA Media Academy. Find current vacancies for journalism, content and PR & communication apprentices on the government apprenticeship portal.
Read more about the L3 Content Creator qualification at the Institute for Apprenticeships
Roz McKenzie, Apprenticeship Training Manager, says: “Businesses benefit from brilliant content creator apprentices who can boost their brand through eye-catching, creative messaging and multi-platform campaigns and projects. By partnering with PA Media Academy you can be sure that your apprentice is being trained to the highest standards and to really achieve their potential.
“Apprentices understand their role within the business and the workshops will help the to develop their confidence in pitching and shaping their ideas.
“From social media assistants to content producers, this standard is ideal for entry-level roles or existing staff you’d like to develop.”
cOURSE MODULES
What apprentices learn
- Practical training sees apprentices make swift progress and build skills
- Apprentices join us once a week for workshops and assignments
- The curriculum focuses on building essential skills and applying them effectively
- Individual feedback ensures apprentices remain on course and engaged
- Apprentices, line managers and tutors meet every three months to discuss progress
Information for employers
- We work with employers based throughout the UK
- The majority of training will be remote, with a few ‘in-person’ workshops
- We start two “open” cohorts of L3 Content Creator apprentices each year in May and November
- If you have more than 12 apprentices, talk to us about a bespoke cohort
- We can support you through the apprentice process if you’re new to it
Information for apprentices
- Apprenticeships are a brilliant way to learn while you earn, making media careers more accessible
- You don’t need content qualifications – but you should be making it for your own socials etc
- You cannot apply for an apprenticeship with the PA Media Academy directly
- Instead, visit Find an Apprenticeship and search for PR opportunities
- You can also check the websites and social media of employers directly
Apprenticeship FAQs
Do employers pay for training?
If your organisation pays the Apprenticeship Levy, then you do not need to contribute to training costs for your apprentices in England. If your organisation does not pay the levy, then you will need to contribute 5% of the training costs for your apprentices in England
Can I train apprentices based outside England?
Yes, we are happy to work with you on this. You will not however be able to fund them through the Apprentice Levy
How can I apply for an apprenticeship?
PA Media Group does recruit apprentices who work for the PA Media agency newsroom or other parts of the PA Media Group. You’ll find any vacancies here.
But the PA Media Academy is not involved in any apprentice recruitment. We are the training provider, not the employer.
Are you inspected by Ofsted?
Yes, we were last inspected in September 2023 and awarded ‘Good’ in all areas. You can read the report here, or search under our legal name, The Press Association Ltd