Content Creator Apprentice: Level 3 apprenticeships

If it’s video, audio, social or copy – we’ll help you make content that stands out for the right reasons

Enhance your brand and appeal to a wider audience with a Content Creator apprentice, trained by innovative experts from across PA Media including our newsroom, content and social media agencies. Whether shooting shorts for your TikTok channel or creating interactive multimedia web pages, your Content Creator apprentice will bring their cutting-edge skills learned at PA Media Academy into your workplace.

Apprentices study the following modules as part of their L3 Content Creator apprenticeship:

Content creation, foundation. An introduction to the role of the content creator within their organisation, focusing on evaluating the purpose and range of content produced

Professional Writing 1 and 2 – Writing a variety of copy to a professional standard including email communications, social media, news, shorts, scripts, advertising and marketing materials

Audio-Visual Content 1 and 2 – Shooting, recording, editing and publishing video and audio using the Adobe Creative Suite

Ethical and legal considerations – An introduction into the legal and regulatory challenges of publishing content – focusing on copyright and responsible social media use

Boosting visibility for Search Engines – Applying SEO techniques to amplify a brand’s content and messaging

Planning and evaluating digital content – Pitching, planning, delivering and evaluating the success of a digital project, including creating media assets and using analytics

Apprentices will train with PA Media Academy each week, completing these modules over 12 months. At the same time, they they will build a portfolio of creative work including videos, podcasts, webpages, multi-platform digital projects and campaign plans. The portfolio allows them to embed their learning and forms part of their End Point Assessment – a substantial work based project which showcases the knowledge, skills and behaviours they’ve built on their journey.

Read more about the L3 Content Creator qualification at the Institute for Apprenticeships

Roz McKenzie, Apprenticeship Training Manager, says: “Businesses benefit from brilliant content creator apprentices who can boost their brand through eye-catching, creative messaging and multi-platform campaigns and projects. By partnering with PA Media Academy you can be sure that your apprentice is being trained to the highest standards and to really achieve their potential.

“Apprentices understand their role within the business and the workshops will help the to develop their confidence in pitching and shaping their ideas.

“From social media assistants to content producers, this standard is ideal for entry-level roles or existing staff you’d like to develop.”

If you’re an employer considering hiring a Level 3 Content Creator apprentice, please don’t hesitate to get in touch. We’d love to talk to you about the benefits to your business and to your apprentice, and can talk you through the practicals. This course will be delivered remotely with a few in-person sessions to allow apprentices to meet each other properly and learn very practical skills. It is suitable for apprentices from across the UK.

Read more about the L3 Content Creator Apprentice standard at the Institute for Apprenticeships.

Alternatively, if you’re looking for training for yourself or your team, you may be interested in our short courses which we can bespoke to your team’s needs. Find out more about our Digital Skills and Content courses for groups here, or book yourself onto a course as an individual here.

Course Modules

What apprentices learn

  1. Practical training sees apprentices make swift progress and build skills
  2. Apprentices join us once a week for workshops and assignments
  3. The curriculum focuses on building essential skills and applying them effectively
  4. Individual feedback ensures apprentices remain on course and engaged
  5. Apprentices, line managers and tutors meet every three months to discuss progress

Information for employers

  1. We work with employers based throughout the UK
  2. The majority of training will be remote, with a few ‘in-person’ workshops
  3. We start two “open” cohorts of L3 Content Creator apprentices each year in May and November
  4. If you have more than 12 apprentices, talk to us about a bespoke cohort
  5. We can support you through the apprentice process if you’re new to it

Information for apprentices

  1. Apprenticeships are a brilliant way to learn while you earn, making media careers more accessible
  2. You don’t need content qualifications – but you should be making it for your own socials etc
  3. You cannot apply for an apprenticeship with the PA Media Academy directly
  4. Instead, visit Find an Apprenticeship and search for PR opportunities
  5. You can also check the websites and social media of employers directly

Apprenticeship FAQs

Do employers pay for training?

If your organisation pays the Apprenticeship Levy, then you do not need to contribute to training costs for your apprentices in England. If your organisation does not pay the levy, then you will need to contribute 5% of the training costs for your apprentices in England

Can I train apprentices based outside England?

Yes, we are happy to work with you on this. You will not however be able to fund them through the Apprentice Levy

How can I apply for an apprenticeship?

PA Media Group does recruit apprentices who work for the PA Media agency newsroom or other parts of the PA Media Group. You’ll find any vacancies here.

But the PA Media Academy is not involved in any apprentice recruitment. We are the training provider, not the employer.

Are you inspected by Ofsted?

Yes, we were last inspected in September 2023 and awarded ‘Good’ in all areas. You can read the report here, or search under our legal name, The Press Association Ltd

What our students say

View all testimonials

What a great session we had on Communicating with Impact. Bridgid shared practical techniques to enhance and develop our communications skills so we can present and speak publicly or to senior stakeholders with confidence and impact.  I speak for my whole team in highly recommending Bridgid Nzekwu if you are after effective and fun communication training.

, Group Legal Director, Corporate Commercial & Compliance

Being equipped with an NCTJ Diploma does massive favours for your future, and the skills the course taught me are ones I lean on every single day. The simple fact is, I wouldn’t be where I am without that course. 

Alex Barker
, Videographer & Presenter
, The Athletic

The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them

Prostate Cancer UK
, Head of External Relations

I learned to write concise articles and features, while developing my skills in social media, interviewing sources, and producing stories for an increasingly online audience. The course has allowed me to start a full-time journalism career.

Jonathan Moynihan
, Social Media Producer
, Forces News

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

I was able to count on excellent teachers and professionals who helped me push my limits and achieve my goals. I was impressed by the quality of the course and the motivation teachers put into it. It was a great experience and I would definitely do it again!

Laure Poncet
, Research Officer
, ARC Centre of Excellence for Climate Extremes

Contact us

For more information , simply fill out the form and a member of our team will be in touch.

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