Bespoke Media Training

Learn how to give confident, authoritative, engaging print, radio and TV interviews

Full-day and half-day Bespoke Media Training delivered either in person or remotely, to help spokespeople to hone their skills, think like journalists, and feel confident and prepared.

What you’ll learn

How to make the most of a media interview, a great opportunity to tell customers, suppliers, regulators, Government and other audiences your latest news and views. This course will teach you how to craft key messages for maximum impact and deliver them naturally and with authority. You’ll learn to think like a journalist, so you can anticipate, prepare for and answer the tricky questions. 

Your trainer will also share techniques to help you project self-assurance and remain calm and in control, even when you’re not feeling it.  We discuss the way the media works, what journalists are looking for in an interview, the pitfalls to avoid and what we can learn from case studies of real-world good and bad interviews.  

We regularly provider refresher training to candidates who have previously completed Bespoke Media Training and wish to update and refocus their skills.

Learn from experts

In-person courses for individuals and groups take place at your own offices or our central London training centres if preferred, using our ‘pop-up’ studio setup. 

Alternatively, we can train remotely if you prefer, using Zoom. Interviews are increasingly recorded remotely, with guests questioned ‘down-the-line’ by journalists in distant studios, so for remote training we focus on helping spokespeople to look and sound natural while answering questions looking straight to camera or recording on a telephone or ISDN line.

For all Bespoke Media Training, delegates are taught by senior broadcast journalists who are also specialist media trainers with years of experience in coaching spokespeople. You’ll put the theory into practice in a series of realistic mock interviews co-designed with your comms team to enhance and extend your skills as a media spokesperson. 

Courses can include: print interviews; radio interviews (face-to-face or down-the-line); TV interviews (face-to-face or down-the-line); soundbites for reporter packages.  Recordings are played back, so the trainer can critique, advise and help you improve throughout the session.

After training, you’ll receive full course notes by email and a link from which to download copies of your recordings.  Each delegate also receives their own, personalised post-training evaluation report from the trainer, assessing their performance during the course and providing suggestions, exercises and tips for continuing to improve and develop.

Who Bespoke Media Training is for

This training is for you if a core part of your job is to regularly represent your organisation in broadcast media interviews. We are always pleased to welcome back previous delegates to give them refresher training and are experienced in designing refresher sessions that really engage and further develop delegates’ skills.

You may want to follow this course with Crisis Media Training which focuses on the advanced messaging and performance skills required for coping with the toughest interviews.

Course Modules

Module 1

Bespoke Media Training Theory

  1. Understanding the media and what journalists want
  2. How print and broadcast differ
  3. The best way to prepare for media interviews
  4. Crafting powerful key messages
  5. Responding to tricky questions and steering interviews
  6. Voice and body language techniques for projecting confidence
Module 2

Practical exercises

  1. Print interview
  2. Radio interview (down-the-line)
  3. TV interviews (sit-down with interviewer, soundbites)
  4. Breathing exercises for overcoming nerves

What our students say

View all testimonials

Not only did I develop the necessary toolkit to become a journalist, but I also did so in an environment that fosters a real sense of community and personal career support.

Erin Waks
, Trainee Sub-Editor
, Daily Mail

It’s a great place to make connections – networking with teachers, guest speakers and fellow students can be key to gaining advice or even job opportunities during and after the course. 

James Saunders
, Digital News Reporter
, GB News 

My time at PA Training was a whirlwind of fun and excitement. The full-time NCTJ course in London is fast-paced and hard work but perfectly sets you up for what to expect in a reporter role.

Camilla Foster
, Reporter
, Newsquest

What a great session we had on Communicating with Impact. Bridgid shared practical techniques to enhance and develop our communications skills so we can present and speak publicly or to senior stakeholders with confidence and impact.  I speak for my whole team in highly recommending Bridgid Nzekwu if you are after effective and fun communication training.

, Group Legal Director, Corporate Commercial & Compliance

The small class sizes nurture a comfortable environment where everyone supports and learns from each other. The staff helped me hone in on my writing skills and develop the confidence to feel comfortable on camera.

Camilla Foster
, Reporter
, Newsquest

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

Contact us

For more information , simply fill out the form and a member of our team will be in touch.