Media Training Interview Skills: Essentials 

Learn the key skills for giving confident and engaging media interviews

This half-day media training course will develop your media spokesperson skills, show you how to give a good interview and build your confidence in doing so.

What you’ll learn

Landing a spot on a TV or radio news programme or getting a quote into print or online articles is a powerful way of getting exposure for your business. This media interview skills course will teach you how to craft key messages, anticipate and answer tricky questions and perform confidently on camera. 

We’ll discuss the way the media works, what journalists are looking for in an interview, the pitfalls to avoid and what we can learn from case studies of real-world good and bad interviews.  

How you’ll learn

The course is led by a broadcast journalist who is also a specialist media trainer with years of experience preparing spokespeople for print, radio and TV interviews.  

Over three hours, they’ll use presentations, case studies, videos and practical exercises, culminating in a recorded TV mock interview to put all you’ve learned about how to give a good interview into practice. Recordings are played back, so the trainer can critique, advise and help you improve. After completing the media interview training, you’ll receive full course notes by email and a link from which to download your interview recording.  

Who the Media Training Interview Skills course is for

This course is for you if you’re expected to represent your organisation in media interviews.  You may want to follow this course with Crisis Interview Essentials which focuses on more advanced messaging and performance skills required for coping with the toughest interviews.

We currently offer this course as bespoke training for teams and can deliver it remotely or in your offices. Get in touch using the button below to discuss times and dates, as well as how we can tailor it to your needs. 

If you are an individual looking for training, you can find all our scheduled courses here

Course Modules

Key Theory

  1. Understanding the media and what journalists want
  2. How print and broadcast differ
  3. The best way to prepare for media interviews
  4. Crafting powerful key messages
  5. Responding to tricky questions and steering interviews

Practical Exercises

  1. Create a key message for your organisation
  2. Identify a tricky question
  3. Craft a response
  4. Record a mock TV interview

Media Training Interview Skills: Essentials 

Learn the key skills for giving confident and engaging media interviews

Get in touch

What our students say

View all testimonials

Being equipped with an NCTJ Diploma does massive favours for your future, and the skills the course taught me are ones I lean on every single day. The simple fact is, I wouldn’t be where I am without that course. 

Alex Barker
, Videographer & Presenter
, The Athletic

I really could not recommend Press Association enough to anyone who is looking to jump into the fascinating world of journalism. The course equips you with all the necessary skills you need to enter the industry and the wide range of topics covered leaves it hard for you to ever feel bored.

Holly Bishop
, Digital Reporter
, GB News

I made amazing friends, amazing memories and now it has led me to an amazing job which I never would have gotten without my time at Press Association.  

Holly Bishop
, Digital Reporter
, GB News

The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.

Transport for London
, Director of Communications & Corporate Affairs

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them

Prostate Cancer UK
, Head of External Relations

Contact us

For more information , simply fill out the form and a member of our team will be in touch.