Media Training Interview Skills: Essentials
Learn the key skills for giving confident and engaging media interviews
This half-day media training course will develop your media spokesperson skills, show you how to give a good interview and build your confidence in doing so.
What you’ll learn
Landing a spot on a TV or radio news programme or getting a quote into print or online articles is a powerful way of getting exposure for your business. This media interview skills course will teach you how to craft key messages, anticipate and answer tricky questions and perform confidently on camera.
We’ll discuss the way the media works, what journalists are looking for in an interview, the pitfalls to avoid and what we can learn from case studies of real-world good and bad interviews.
How you’ll learn
The course is led by a broadcast journalist who is also a specialist media trainer with years of experience preparing spokespeople for print, radio and TV interviews.
Over three hours, they’ll use presentations, case studies, videos and practical exercises, culminating in a recorded TV mock interview to put all you’ve learned about how to give a good interview into practice. Recordings are played back, so the trainer can critique, advise and help you improve. After completing the media interview training, you’ll receive full course notes by email and a link from which to download your interview recording.
Who the Media Training Interview Skills course is for
This course is for you if you’re expected to represent your organisation in media interviews. You may want to follow this course with Crisis Interview Essentials which focuses on more advanced messaging and performance skills required for coping with the toughest interviews.
We currently offer this course as bespoke training for teams and can deliver it remotely or in your offices. Get in touch using the button below to discuss times and dates, as well as how we can tailor it to your needs.
If you are an individual looking for training, you can find all our scheduled courses here.
Course Modules
Key Theory
- Understanding the media and what journalists want
- How print and broadcast differ
- The best way to prepare for media interviews
- Crafting powerful key messages
- Responding to tricky questions and steering interviews
Practical Exercises
- Create a key message for your organisation
- Identify a tricky question
- Craft a response
- Record a mock TV interview
Media Training Interview Skills: Essentials
Learn the key skills for giving confident and engaging media interviews