Advanced Media Handling

This half-day Advanced Media Handling training supports communications teams to optimise how they work with journalists and media outlets.

What you’ll learn

When should your spokespeople do interviews? How should you manage journalists and broadcast crews on your site? What’s the most effective way to brief and prepare spokespeople for media interviews? 

All this and more is covered in this Advanced Media Handling training, to ensure you understand how the media works, what journalists need and how to communicate with your audiences across print, online and broadcast. 

Learn from experts

This Advanced Media Handling training take place at your own offices or in person at our central London training centres. Remote training via Zoom is also available, if preferred. 

The course is led by a senior broadcast journalist who is also a communications strategy specialist with years of experience training communications teams and spokespeople. They’ll share their expertise and use presentations, case studies, discussion and practical exercises to build your team’s media handling skills. 

After training, delegates receive full course notes by email and a link from which to download their interview recordings.  

Who this Advanced Media Handling Masterclass is for

This course is for teams who brief journalists and pitch stories to media outlets, including press officers and people working in communications, PR, external affairs and public affairs. You may also wish to look at our short courses including How Newsrooms Work course, which looks at how news is made, and Understanding the News Cycle, which considers how and why journalists make decisions.

You could consider following this course with Crisis Media Handling Essentials which focuses on managing the media during the toughest periods of media scrutiny.