Advanced Media Handling

Learn how the most successful comms teams work effectively with the media to influence and generate media coverage

This half-day Advanced Media Handling training supports communications teams to optimise how they work with journalists and media outlets.

What you’ll learn

When should your spokespeople do interviews? How should you manage journalists and broadcast crews on your site? What’s the most effective way to brief and prepare spokespeople for media interviews? 

All this and more is covered in this Advanced Media Handling training, to ensure you understand how the media works, what journalists need and how to communicate with your audiences across print, online and broadcast. 

Learn from experts

This Advanced Media Handling training take place at your own offices or in person at our central London training centres. Remote training via Zoom is also available, if preferred. 

The course is led by a senior broadcast journalist who is also a communications strategy specialist with years of experience training communications teams and spokespeople. They’ll share their expertise and use presentations, case studies, discussion and practical exercises to build your team’s media handling skills. 

After training, delegates receive full course notes by email and a link from which to download their interview recordings.  

Who this Advanced Media Handling Masterclass is for

This course is for teams who brief journalists and pitch stories to media outlets, including press officers and people working in communications, PR, external affairs and public affairs. You may also wish to look at our short courses including How Newsrooms Work course, which looks at how news is made, and Understanding the News Cycle, which considers how and why journalists make decisions.

You could consider following this course with Crisis Media Handling Essentials which focuses on managing the media during the toughest periods of media scrutiny.

Course Modules

Module 1

Advanced Media Handling Theory

  1. Media relations strategy
  2. What journalists want and how to pitch to newsdesks
  3. Pitching stories successfully
  4. Managing journalist and broadcast crews on your site
  5. Supporting spokespeople and prepping them for interviews
Module 2

Practical exercises

  1. Analyse media interview case studies
  2. Craft key messages and headlines
  3. Brainstorm responses to tricky questions
  4. Record a TV interview (optional)
Media Training - Preparing clients for interview

Advanced Media Handling

Learn how the most successful comms teams work effectively with the media to influence and generate media coverage

Get in touch

What our students say

View all testimonials

I made amazing friends, amazing memories and now it has led me to an amazing job which I never would have gotten without my time at Press Association.  

Holly Bishop
, Digital Reporter
, GB News

The small class sizes nurture a comfortable environment where everyone supports and learns from each other. The staff helped me hone in on my writing skills and develop the confidence to feel comfortable on camera.

Camilla Foster
, Reporter
, Newsquest

The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.

Transport for London
, Director of Communications & Corporate Affairs

The methods and techniques you learn (and apply) on a daily basis through teaching, coursework and eventually exams crop up again and again in both job applications and jobs themselves – the course content is directly relevant to the realities of the industry. 

James Saunders
, Digital News Reporter
, GB News

The staff truly go above and beyond, providing detailed feedback, a wealth of knowledge and many career opportunities. I’d recommend the course to any budding journalist. You’ll have fun, too!  

Erin Waks
, Trainee Sub-Editor
, Daily Mail

It’s a great place to make connections – networking with teachers, guest speakers and fellow students can be key to gaining advice or even job opportunities during and after the course. 

James Saunders
, Digital News Reporter
, GB News 

Contact us

For more information , simply fill out the form and a member of our team will be in touch.