Advanced Media Handling Workshop

Learn how the most successful comms teams work effectively with the media to influence and generate media coverage

This half-day Advanced Media Handling training supports communications teams to optimise how they work with journalists and media outlets.

What you’ll learn

When should your spokespeople do interviews? How should you manage journalists and broadcast crews on your site? What’s the most effective way to brief and prepare spokespeople for media interviews? 

All this and more is covered in this Advanced Media Handling training, to ensure you understand how the media works, what journalists need and how to communicate with your audiences across print, online and broadcast. 

Learn from experts

This Advanced Media Handling training take place at your own offices or in person at our central London training centres. Remote training via Zoom is also available, if preferred. 

The course is led by a senior broadcast journalist who is also a communications strategy specialist with years of experience training communications teams and spokespeople. They’ll share their expertise and use presentations, case studies, discussion and practical exercises to build your team’s media handling skills. 

After training, delegates receive full course notes by email and a link from which to download their interview recordings.  

Who this Advanced Media Handling Masterclass is for

This course is for teams who brief journalists and pitch stories to media outlets, including press officers and people working in communications, PR, external affairs and public affairs. You may also wish to look at our short courses including How Newsrooms Work course, which looks at how news is made, and Understanding the News Cycle, which considers how and why journalists make decisions.

You could consider following this course with Crisis Media Handling Essentials which focuses on managing the media during the toughest periods of media scrutiny.

Course Modules

Module 1

Advanced Media Handling Theory

  1. Media relations strategy
  2. What journalists want and how to pitch to newsdesks
  3. Pitching stories successfully
  4. Managing journalist and broadcast crews on your site
  5. Supporting spokespeople and prepping them for interviews
Module 2

Practical exercises

  1. Analyse media interview case studies
  2. Craft key messages and headlines
  3. Brainstorm responses to tricky questions
  4. Record a TV interview (optional)
Media Training - Preparing clients for interview

Advanced Media Handling Workshop

Learn how the most successful comms teams work effectively with the media to influence and generate media coverage

Get in touch

What our students say

View all testimonials

I honestly thought that the whole day was fabulous!!! You really couldn’t have done anymore for us. The combination of practical exercises and feedback was particularly useful, it was a challenging day (in a very good way) in that we really had to think, learn and adapt quickly. I know the team are significantly better prepared for media interviews after this training.

Fragile X Society
, Managing Director

PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.

Mayor of London’s Press Office
, Head of Media

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them

Prostate Cancer UK
, Head of External Relations

The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.

Transport for London
, Director of Communications & Corporate Affairs

What a great session we had on Communicating with Impact. Bridgid shared practical techniques to enhance and develop our communications skills so we can present and speak publicly or to senior stakeholders with confidence and impact.  I speak for my whole team in highly recommending Bridgid Nzekwu if you are after effective and fun communication training.

Vodafone
, Group Legal Director, Corporate Commercial & Compliance

The small class sizes nurture a comfortable environment where everyone supports and learns from each other. The staff helped me hone in on my writing skills and develop the confidence to feel comfortable on camera.

Camilla Foster
, Reporter
, Newsquest

Contact us

Do you wish to train on one of our specialist courses? Start by filling in the application form – we’ll ask you for some important information such as your education and employment history.

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Name*
By submitting this application form you confirm your acceptance that the information you have provided will be used during the recruitment procedure. Once the recruitment procedure is completed, the data will be stored for one year and then destroyed. If you are the successful candidate, relevant information may be taken from this form and used as part of your personnel record.
If you would like to receive regular updates from PA Media Academy, please tick here:

Contact us

For more information , simply fill out the form and a member of our team will be in touch.

"*" indicates required fields

Name*
By submitting this application form you confirm your acceptance that the information you have provided will be used during the recruitment procedure. Once the recruitment procedure is completed, the data will be stored for one year and then destroyed. If you are the successful candidate, relevant information may be taken from this form and used as part of your personnel record.
If you would like to receive regular updates from PA Media Academy, please tick here:

Contact us

For more information , simply fill out the form and a member of our team will be in touch.