Digital Content Fundamentals: How to Stand Out Online

This one-day digital content course will develop your understanding of the digital content world and the role you can play within it. 

What You’ll Learn: Measuring digital engagement, SEO best practice, how to manage social channels

This digital content course will give you a comprehensive view of the current media landscape, from how people in different age groups get their news to which sources they trust the most. You’ll take part in discussions on the current state-of-play, covering the pros and cons of paywalls, how social media continues to change the game and up-to-date SEO advice.   

There’ll be a strong focus on engagement – examining what it means and the many ways you can measure it – and audience, as you work out who yours is and the content they’re likely to engage with.  

When it comes to digital content, your copy is only half the story. Content can easily get lost online and you’ll learn how additional extras, such as a punchy headline, intriguing social sell and effective SEO, can make a massive difference.  

You’ll cover how to use images in an impactful way and develop an understanding of when you can – and can’t – use certain pictures, as well as how to get the most out of stock images and photoshoots.   

You’ll learn about the importance of distribution and why pressing publish is just the beginning when it comes to making your content fully digital first.  

This course also covers how to make sure your content stands out across multiple platforms, and how to adapt it for use on multiple social platforms, making tweaks and changes based on what performs best on each.

How you’ll learn

This three-module digital content course will be led by an experienced editor who will share their knowledge and expertise through presentations, discussion and practical exercises. 

Who the digital content course is for

This course is for content creators who are looking to take their work to the next level. Whether you’re a journalist, blogger or business owner, Digital Content Fundamentals will give you the tools to think strategically yet creatively about what you publish and when. 

This is the perfect course for an overview of the digital landscape as a whole and we also offer courses which hone in on specific areas: Editorial Planning for Digital Teams, a Social Media Masterclass and How to be a Brilliant Editor.

We currently offer this course as bespoke training for teams and can deliver it remotely or in your offices. Get in touch using the button below to discuss times and dates, as well as how we can tailor it to your needs. 

If you are an individual looking for training, you can find all our scheduled courses here.