Social Media Essentials: Reaching Gen Z and Gen Alpha

Make authentic connections on social media with Gen Z and Gen Alpha – and understand how and why they use social platforms

This four-hour social media training focuses on where to reach Gen Z and Gen Alpha, and how to connect with them in an authentic way

What you’ll learn: How to connect with Gen Z and Gen Alpha on the platforms they use

When it comes to social media, a one-size fits all approach doesn’t work. This course will give you an understanding of the ever-changing social media landscape and guide you through reaching younger generations on the platforms they prefer.

Delivered in partnership with PA Media Group colleagues Hydrogen, the largest specialist social media agency in Scotland, you’ll learn from experts who live and breathe social media and can guide you through connecting with different generations.

With a focus on Gen Z and Alpha, you’ll take an in-depth look at how they use the internet, from their go-to apps to the types of content they engage with.  You’ll learn how to create a tone of voice that speaks to them – and why that matters – as well as how to authentically jump on social trends.  

You’ll come away with clear guidance on how to make content planning and curation work for your brand and the audiences you are targeting, having received advice and feedback from an experienced social media editor every step of the way.   

How you’ll learn 

Your two-module Gen Z and Gen Alpha social media training will be led by an experienced social media expert from specialist agency Hydrogen who will share their knowledge and expertise through presentations, discussion and practical exercises. You’ll receive feedback on the hands-on tasks and leave ready to make your content ideas a reality.   

Who this Reaching Gen Z on Social Media course is for  

This course is for anyone who manages social media accounts or would like to grow a brand online – either for a business or to raise your own personal profile. Delegates will need a basic understanding of key social media platforms: X, Instagram, TikTok, Snapchat.  

This course focuses on content planning, brainstorming and building an audience. Our Social Media Video half-day course includes a ‘How To’ guide on creating videos for social media.  

We currently offer this course as bespoke training for teams delivered online via Zoom. Get in touch using the button below to discuss times and dates, as well as how we can tailor it to your needs. 

If you’re booking for yourself, find all of our scheduled courses here

Course Modules

Reaching Generations

  1. Why a one-size fits all approach doesn’t work  
  2. Social media traits and usage by generation 
  3. Identifying who your ‘key’ generations are 
  4. The brands who do social media well – and how  
  5. Putting strategy into practice for your brand  

Reaching Gen Z and Alpha

  1. Gen Z and Alpha social media usage traits and trends  
  2. Tone of voice for Gen Z – and why authenticity matters  
  3. Building a content plan to reach younger generations  
  4. Spotting and using social media trends  
  5. Creating a campaign for your brand 

Social Media Essentials: Reaching Gen Z and Gen Alpha

Make authentic connections on social media with Gen Z and Gen Alpha – and understand how and why they use social platforms

Get in touch

What our students say

View all testimonials

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them

Prostate Cancer UK
, Head of External Relations

What a great session we had on Communicating with Impact. Bridgid shared practical techniques to enhance and develop our communications skills so we can present and speak publicly or to senior stakeholders with confidence and impact.  I speak for my whole team in highly recommending Bridgid Nzekwu if you are after effective and fun communication training.

, Group Legal Director, Corporate Commercial & Compliance

PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.

Mayor of London’s Press Office
, Head of Media

Not only did I develop the necessary toolkit to become a journalist, but I also did so in an environment that fosters a real sense of community and personal career support.

Erin Waks
, Trainee Sub-Editor
, Daily Mail

Being equipped with an NCTJ Diploma does massive favours for your future, and the skills the course taught me are ones I lean on every single day. The simple fact is, I wouldn’t be where I am without that course. 

Alex Barker
, Videographer & Presenter
, The Athletic

Contact us

For more information , simply fill out the form and a member of our team will be in touch.