Social Media Courses

Learn about platforms, audiences and how to use social media effectively with social media courses delivered in partnership with Hydrogen Social Media Agency.

But don’t take our word for it. PA Media Academy’s social media courses are delivered in partnership with Hydrogen social media agency. Part of PA Media Group, Hydrogen is Scotland’s largest specialist social media agency – and our training makes the most of the team’s up-to-the-moment knowledge and experience.

Whether you’re looking for insight on reaching Boomers, Millennials, Gen Z or Gen Alpha, our social media courses can help. When it comes to social video, if you’re looking for insight on TikTok, Reels we can help with a specialised course. And for those building a following in front of the camera, our presenting workshop will help you step your skills up a level.

We’re always happy to hear from organisations who like the sound of what we do but can’t quite see a course that fits their needs. We welcome bespoke enquiries and are happy working with delegates at all levels.

All our social media courses are available to book as bespoke training for your team, and some are scheduled as courses available to all that you can book as an individual. Find our current calendar here.

And if you’d prefer to see all of our courses in one place, just click here.

Why train with PA Media Academy?

Find out more
  • Newsroom connected with national and international reach
  • More than 50 years’ experience training journalists and PRs
  • All courses are expert-led by working media professionals
  • Trainers have a diversity of backgrounds and perspectives
  • Small class sizes allow for practical, interactive exercises
Find out more

What our students say

View all testimonials

The staff truly go above and beyond, providing detailed feedback, a wealth of knowledge and many career opportunities. I’d recommend the course to any budding journalist. You’ll have fun, too!  

Erin Waks
, Trainee Sub-Editor
, Daily Mail

I made amazing friends, amazing memories and now it has led me to an amazing job which I never would have gotten without my time at Press Association.  

Holly Bishop
, Digital Reporter
, GB News

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

My time at PA Training was a whirlwind of fun and excitement. The full-time NCTJ course in London is fast-paced and hard work but perfectly sets you up for what to expect in a reporter role.

Camilla Foster
, Reporter
, Newsquest

I was able to count on excellent teachers and professionals who helped me push my limits and achieve my goals. I was impressed by the quality of the course and the motivation teachers put into it. It was a great experience and I would definitely do it again!

Laure Poncet
, Research Officer
, ARC Centre of Excellence for Climate Extremes

It’s a great place to make connections – networking with teachers, guest speakers and fellow students can be key to gaining advice or even job opportunities during and after the course. 

James Saunders
, Digital News Reporter
, GB News 

Contact us

For more information , simply fill out the form and a member of our team will be in touch.