Social Media Courses

Learn about platforms, audiences and how to use social media effectively with social media courses delivered in partnership with Hydrogen Social Media Agency.

But don’t take our word for it. PA Media Academy’s social media courses are delivered in partnership with Hydrogen social media agency. Part of PA Media Group, Hydrogen is Scotland’s largest specialist social media agency – and our training makes the most of the team’s up-to-the-moment knowledge and experience.

Whether you’re looking for insight on reaching Boomers, Millennials, Gen Z or Gen Alpha, our social media courses can help. When it comes to social video, if you’re looking for insight on TikTok, Reels we can help with a specialised course. And for those building a following in front of the camera, our presenting workshop will help you step your skills up a level.

We’re always happy to hear from organisations who like the sound of what we do but can’t quite see a course that fits their needs. We welcome bespoke enquiries and are happy working with delegates at all levels.

All our social media courses are available to book as bespoke training for your team, and some are scheduled as courses available to all that you can book as an individual. Find our current calendar here.

And if you’d prefer to see all of our courses in one place, just click here.

Why train with PA Media Academy?

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  • Newsroom connected with national and international reach
  • More than 50 years’ experience training journalists and PRs
  • All courses are expert-led by working media professionals
  • Trainers have a diversity of backgrounds and perspectives
  • Small class sizes allow for practical, interactive exercises
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What our students say

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I was able to count on excellent teachers and professionals who helped me push my limits and achieve my goals. I was impressed by the quality of the course and the motivation teachers put into it. It was a great experience and I would definitely do it again!

Laure Poncet
, Research Officer
, ARC Centre of Excellence for Climate Extremes

I really could not recommend Press Association enough to anyone who is looking to jump into the fascinating world of journalism. The course equips you with all the necessary skills you need to enter the industry and the wide range of topics covered leaves it hard for you to ever feel bored.

Holly Bishop
, Digital Reporter
, GB News

The small class sizes nurture a comfortable environment where everyone supports and learns from each other. The staff helped me hone in on my writing skills and develop the confidence to feel comfortable on camera.

Camilla Foster
, Reporter
, Newsquest

It’s a great place to make connections – networking with teachers, guest speakers and fellow students can be key to gaining advice or even job opportunities during and after the course. 

James Saunders
, Digital News Reporter
, GB News 

The teaching I received was second to none and despite having no experience whatsoever in journalism, the tutors made sure there was a friendly environment where I felt welcome to ask any questions I needed. I was able to finish the course and go into a job working for The Sun.

Olivia Allhusen
, Junior Journalist
, The Sun

The lifelike interview settings and tasks that PA Media Training deal in replicate perfectly the real-world feel of a tough media interview and help the delegates come out of the day feeling much more confident that they can play an active role in representing their organisation.

Transport for London
, Director of Communications & Corporate Affairs

Contact us

Do you wish to train on one of our specialist courses? Start by filling in the application form – we’ll ask you for some important information such as your education and employment history.

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For more information , simply fill out the form and a member of our team will be in touch.

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