How to be a Sub-editing Superhero
From style guides to proof reading, SEO to copy flow – learn how to sub edit with style
This one-day sub-editing course will give you a solid understanding of best practices for online and help you to work through copy speedily and effectively.
What You’ll Learn: Sub-editing fundamentals, headlines and SEO, copy-editing skills
In a world of mis- and disinformation, we need sub-editors and proof readers more than ever. As online editors race to publish breaking news quickly, it’s vital that speed doesn’t mean sacrificing accuracy.
We’ll begin with the fundamentals of sub-editing, from common spelling and grammar errors to the punctuation pitfalls of writing under pressure. After each section of key theory, you’ll work on practical exercises to put your learning into practice. You’ll receive tips on how to strengthen introductions and choose the right pictures for stories without breaching any usage guidelines or laws.
This session will take a deep dive into the world of digital publishing and the best practices for online writing and editing – including how to use house style guides, develop a tone of voice and consistently create engaging copy. Hands-on exercises will explore how to craft brilliant headlines, why standfirsts matter and tips on utilising extras such as graphics and pull quotes for maximum impact.
How you’ll learn
This three-module subediting course will be led by an experienced editor and trainer who will share their practical expertise through presentations, discussion and practical exercises – ensuring you have opportunity to reinforce your learning and test your understanding.
Who the course is for
This course is for anyone who holds – or aspires to – a role that involves hitting ‘publish’ online. It’s perfect for content editors who want to refine their skills and improve their headline writing. If you’re looking for more support with writing skills, you might like our News Writing Fundamentals course.
BOOK AS AN INDIVIDUAL: Check out the scheduled dates below and book your place now. This will be a remote course.
BOOK FOR YOUR TEAM: The course will be tailored to your needs and can be delivered remotely or in your offices. Get in touch using the button below to discuss times and dates for bespoke training.
Course Modules
Subbing Fundamentals
- Why sub-editing and proofreading matter
- The basics
- The importance of copy flow
- Using plain English
- Practise correcting errors
Subbing In Practice
- House style and style guides
- Tone of voice
- Digital headline writing
- Headline writing and SEO
- Headline writing for your audience
Advanced Subbing
- Supporting headlines with a strong standfirst
- Meaningful introductions that benefit your readers
- Why good page furniture matters
- Choosing the right pictures
- Review of the sub-editor’s role
How to be a Sub-editing Superhero
From style guides to proof reading, SEO to copy flow – learn how to sub edit with style