How to Write Perfect Press Releases: Masterclass

This one-day press release writing course focuses on the essential skills you need to build a release that gets noticed for all the right reasons.

What you’ll learn: What makes news to press release writing skills

What makes a story news? How do reporters decide what to cover and where do they find stories? What determines which stories lead the news agenda or go viral? With insights from reporters and editors who are making the news, you’ll learn how journalists think and reveal the secrets of their decision making – helping you develop your own “nose for news”.

You’ll know that journalists receive hundreds of emails a week – we’ll focus on building your press release writing skills so you can make yours stand out. We’ll share tips from editors whose inboxes are constantly overflowing and give you a clear understanding of how to craft eye-catching subject lines and opening paragraphs. You’ll go home with a checklist to use before hitting send in the future.

Building on this knowledge, we’ll then spend time refining your writing and approach. You’ll learn about the power of quotes – including how to get the best ones and the best way to present them – as well as insight into why journalists love case studies. And you’ll receive tips for navigating projects with multiple stakeholders and how to effectively modify your pitches for different audiences.

How you’ll learn

This three-module press release writing course will be led by an excellent trainer and practitioner who will share their practical expertise through presentations, discussion and practical exercises – ensuring you have opportunity to reinforce your learning and test your understanding.

Who the course is for

This course is for you if you want to level-up your press release skills and steal a march on the opposition. It’s for anyone who wants their work to have more impact and cut through. We also offer half-day versions of this course – Writing Perfect Press Releases 1 and Writing Perfect Press Releases 2.

We currently offer this course as bespoke training for teams and can deliver it remotely, or in your offices. Get in touch using the button below to discuss times and dates, as well as how we can tailor it to your needs.