How Newsrooms Work: Understand How News is Made

The inside track on the news cycle, what makes a story and how journalists make news decisions

This one-day course provides a back-to-basics grounding in what makes a news story, how news organisations function today, and who decides what gets editorial coverage.

What you’ll learn: How newsrooms work to news writing principles

What makes a story news? How do reporters decide what to cover and where do they find stories? What determines which stories lead the news agenda or go viral? With insights from reporters and editors who are making the news, you’ll learn how journalists think and reveal the secrets of their decision making – helping you develop your own “nose for news”.

We’ll demystify newsroom structure and show you how some of the UK’s most well-known and reputable outlets are organised. From day-to-day operations to long-term planning, you’ll broaden your understanding of how newsrooms work and what goes on behind-the-scenes at broadcasters and publications. 

Finally, you’ll learn the the key principles and golden rules of news stories. We’ll walk you through the fundamentals of news writing – from the 5Ws and beyond – so that you’ll develop the skills to write engaging news stories and craft attention-grabbing introductions.

How you’ll learn

This three-module course will be led by an experienced trainer who will share their practical expertise through presentations, discussion and practical exercises – ensuring you have opportunity to reinforce your learning, test your understanding and receive feedback from an experienced editor.

Who the course is for

This course is for you if you want to hone your news sense and understand how newsrooms really work, build your practical news skills, and/or try to secure more coverage for your campaign, company, organisation or clients. We also offer a full-day writing course, News Writing Fundamentals: Write Stories With Impact.

We currently offer this course as bespoke training for teams and can deliver it remotely, or in your offices. Get in touch using the button below to discuss times and dates, as well as how we can tailor it to your needs. 

If you’re booking for yourself, find all of our scheduled courses here. 

Course Modules

What Makes News?

  1. What makes a news story
  2. News sources and demographics
  3. ‘Hard’ and ‘soft’ news
  4. Recognising fact and opinion
  5. Knowing your audience

How Newsrooms Work

  1. How newsrooms are organised
  2. The editorial decision-making process
  3. What journalists want (and don’t want)
  4. Matching a story to the right journalist
  5. Opportunities outside the news cycle

News Writing Basics

  1. Story structure and the 5Ws
  2. Writing a good introduction
  3. Building out the body of the story
  4. How and where to use quotes
  5. Language usage in news
How newsrooms work - This image shows inside the PA newsroom

How Newsrooms Work: Understand How News is Made

The inside track on the news cycle, what makes a story and how journalists make news decisions

Get in touch

What our students say

View all testimonials

The staff truly go above and beyond, providing detailed feedback, a wealth of knowledge and many career opportunities. I’d recommend the course to any budding journalist. You’ll have fun, too!  

Erin Waks
, Trainee Sub-Editor
, Daily Mail

The teaching I received was second to none and despite having no experience whatsoever in journalism, the tutors made sure there was a friendly environment where I felt welcome to ask any questions I needed. I was able to finish the course and go into a job working for The Sun.

Olivia Allhusen
, Junior Journalist
, The Sun

The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them

Prostate Cancer UK
, Head of External Relations

Being equipped with an NCTJ Diploma does massive favours for your future, and the skills the course taught me are ones I lean on every single day. The simple fact is, I wouldn’t be where I am without that course. 

Alex Barker
, Videographer & Presenter
, The Athletic

I really could not recommend Press Association enough to anyone who is looking to jump into the fascinating world of journalism. The course equips you with all the necessary skills you need to enter the industry and the wide range of topics covered leaves it hard for you to ever feel bored.

Holly Bishop
, Digital Reporter
, GB News

The small class sizes nurture a comfortable environment where everyone supports and learns from each other. The staff helped me hone in on my writing skills and develop the confidence to feel comfortable on camera.

Camilla Foster
, Reporter
, Newsquest

Contact us

For more information , simply fill out the form and a member of our team will be in touch.

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Contact us

For more information , simply fill out the form and a member of our team will be in touch.