How to Build Audience and Loyalty: Growing Digital Engagement

Learn about the current media landscape, measuring engagement and how to stop your content getting lost online

This half-day audience and engagement course will develop your understanding of the digital world and how to measure whether your content is doing well – and what to change if it isn’t.  

What you’ll learn: SEO, writing sells and adapting content for social media

Through an interactive exercise, this course will give you a comprehensive view of the current media landscape, from how people in different age groups get their news to which sources they trust the most.  You’ll take part in discussions on the current state-of-play, covering the pros and cons of paywalls and how social media continues to change the game. 

In digital journalism, your copy is only half the story and you’ll learn about all the additional extras – like punchy headlines, intriguing social sells and effective SEO – that will help ensure your content doesn’t get lost online.  

You’ll focus on audience and engagement – and what that actually means – as well as learning how to adapt your work for various social platforms and the aspects of digital publishing that will help your business or brand stand the test of time: building loyalty.   

How you’ll learn 

This four-hour course will be led by an experienced editor who will share their knowledge and expertise through presentations, discussion and practical exercises. 

Who the Build Audience and Engagement course is for

This course is for content creators looking to learn more about the current media landscape and how to be a unique voice within it. It follows on nicely from our How to be Digital First course.

We also offer full-day courses which focus on other specific areas within digital content and strategy, such as Editorial Planning for Digital Teams, a Social Media Masterclass and How to be a Brilliant Editor.  

We currently offer this course as bespoke training for teams and can deliver it remotely, or in your offices. Get in touch using the button below to discuss times and dates, as well as how we can tailor it to your needs. 

If you’re booking for yourself, find all of our scheduled courses here

Course Modules

Understanding Audiences and Engagement

  1. Publishing and audience trends
  2. Enduring media truths
  3. How to focus on engagement
  4. How to make your content findable
  5. How to make your content accessible

How to Stand Out Online

  1. Make a story personal
  2. Punchy headlines and intriguing sells
  3. SEO
  4. Adapting content for socials and managing your channels
  5. Building loyalty

How to Build Audience and Loyalty: Growing Digital Engagement

Learn about the current media landscape, measuring engagement and how to stop your content getting lost online

Get in touch

What our students say

View all testimonials

The methods and techniques you learn (and apply) on a daily basis through teaching, coursework and eventually exams crop up again and again in both job applications and jobs themselves – the course content is directly relevant to the realities of the industry. 

James Saunders
, Digital News Reporter
, GB News

The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them

Prostate Cancer UK
, Head of External Relations

I really could not recommend Press Association enough to anyone who is looking to jump into the fascinating world of journalism. The course equips you with all the necessary skills you need to enter the industry and the wide range of topics covered leaves it hard for you to ever feel bored.

Holly Bishop
, Digital Reporter
, GB News

It’s a great place to make connections – networking with teachers, guest speakers and fellow students can be key to gaining advice or even job opportunities during and after the course. 

James Saunders
, Digital News Reporter
, GB News 

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

My time at PA Training was a whirlwind of fun and excitement. The full-time NCTJ course in London is fast-paced and hard work but perfectly sets you up for what to expect in a reporter role.

Camilla Foster
, Reporter
, Newsquest

Contact us

For more information , simply fill out the form and a member of our team will be in touch.