How to Launch a Newsletter People Read

Understand formats and good design, while building audience, loyalty and brand

This one-day course on how to launch a newsletter will give you all the tools you need to get started, monitor your success and build long-term engagement. 

What you’ll learn 

Are you thinking about launching a newsletter but unsure where to start? This course will give you the confidence to finally take the leap and the skills and knowledge needed to do so.   

We’ll begin with a deep dive into the world of audience, from how to identify who yours is – and what they want – to the best ways to measure growth and loyalty. You’ll also learn all about the different types of newsletter, as well as the common mistakes people often make and, crucially, how to measure your success.  

We’ll cover how to make sure you’re adding value to each newsletter, how to encourage sign-ups and retain subscribers, and receive invaluable advice on building a long-term audience strategy.  

The second half of the full-day course, taught in-person, will include practical exercises on developing a newsletter and an audience recruitment strategy. You’ll leave brimming with ideas and ready to take your newsletter project to the next level.

How you’ll learn

Your training day will be led by an experienced editor and trainer who will share their practical expertise through presentations, discussion and guided tasks – ensuring you have opportunity to reinforce your learning and test your understanding.  

Who the course is for

This course is for anyone who wants to know how to launch a newsletter, whether it would be part of your day job or a personal project. Delegates should have basic writing skills – this course does not cover topics such as grammar, punctuation or how to structure an article. If you’re looking for more support with writing skills, you might like our Effective Writing For Digital: Fundamental Skills course.

BOOK FOR YOUR TEAM: The in-person course will be tailored to your needs and can be delivered in your offices. Get in touch using the button below to discuss times and dates for bespoke training. 


Course Modules

Launching a Newsletter That Works

  1. How newsletters build audience, loyalty and brand
  2. Knowing your audience and what they want
  3. Newsletter formats
  4. Common pitfalls to avoid
  5. Measuring newsletter success

Growing Subscribers and Long-Term Engagement

  1. Engagement and long-term recruitment
  2. Setting a purpose and goals for your newsletter
  3. Adding value and becoming essential reading
  4. Good design and user experience
  5. Sign-up messaging for subscribers

Guided Tasks

  1. Generating a newsletter idea
  2. Pitching a newsletter
  3. Creating an audience recruitment strategy

How to Launch a Newsletter People Read

Understand formats and good design, while building audience, loyalty and brand

Get in touch

What our students say

View all testimonials

I made amazing friends, amazing memories and now it has led me to an amazing job which I never would have gotten without my time at Press Association.  

Holly Bishop
, Digital Reporter
, GB News

Being equipped with an NCTJ Diploma does massive favours for your future, and the skills the course taught me are ones I lean on every single day. The simple fact is, I wouldn’t be where I am without that course. 

Alex Barker
, Videographer & Presenter
, The Athletic

Not only did I develop the necessary toolkit to become a journalist, but I also did so in an environment that fosters a real sense of community and personal career support.

Erin Waks
, Trainee Sub-Editor
, Daily Mail

My time at PA Training was a whirlwind of fun and excitement. The full-time NCTJ course in London is fast-paced and hard work but perfectly sets you up for what to expect in a reporter role.

Camilla Foster
, Reporter
, Newsquest

The small class sizes nurture a comfortable environment where everyone supports and learns from each other. The staff helped me hone in on my writing skills and develop the confidence to feel comfortable on camera.

Camilla Foster
, Reporter
, Newsquest

The staff truly go above and beyond, providing detailed feedback, a wealth of knowledge and many career opportunities. I’d recommend the course to any budding journalist. You’ll have fun, too!  

Erin Waks
, Trainee Sub-Editor
, Daily Mail

Contact us

For more information , simply fill out the form and a member of our team will be in touch.