How to Launch a Newsletter People Read

Understand formats and good design, while building audience, loyalty and brand

This one-day course on how to launch a newsletter will give you all the tools you need to get started, monitor your success and build long-term engagement. 

What you’ll learn 

Are you thinking about launching a newsletter but unsure where to start? This course will give you the confidence to finally take the leap and the skills and knowledge needed to do so.   

We’ll begin with a deep dive into the world of audience, from how to identify who yours is – and what they want – to the best ways to measure growth and loyalty. You’ll also learn all about the different types of newsletter, as well as the common mistakes people often make and, crucially, how to measure your success.  

We’ll cover how to make sure you’re adding value to each newsletter, how to encourage sign-ups and retain subscribers, and receive invaluable advice on building a long-term audience strategy.  

The second half of the full-day course, taught in-person, will include practical exercises on developing a newsletter and an audience recruitment strategy. You’ll leave brimming with ideas and ready to take your newsletter project to the next level.

How you’ll learn

Your training day will be led by an experienced editor and trainer who will share their practical expertise through presentations, discussion and guided tasks – ensuring you have opportunity to reinforce your learning and test your understanding.  

Who the course is for

This course is for anyone who wants to know how to launch a newsletter, whether it would be part of your day job or a personal project. Delegates should have basic writing skills – this course does not cover topics such as grammar, punctuation or how to structure an article. If you’re looking for more support with writing skills, you might like our Effective Writing For Digital: Fundamental Skills course.

BOOK FOR YOUR TEAM: The in-person course will be tailored to your needs and can be delivered in your offices. Get in touch using the button below to discuss times and dates for bespoke training. 

 

cOURSE MODULES 

Launching a Newsletter That Works

  1. How newsletters build audience, loyalty and brand
  2. Knowing your audience and what they want
  3. Newsletter formats
  4. Common pitfalls to avoid
  5. Measuring newsletter success

Growing Subscribers and Long-Term Engagement

  1. Engagement and long-term recruitment
  2. Setting a purpose and goals for your newsletter
  3. Adding value and becoming essential reading
  4. Good design and user experience
  5. Sign-up messaging for subscribers

Guided Tasks

  1. Generating a newsletter idea
  2. Pitching a newsletter
  3. Creating an audience recruitment strategy

How to Launch a Newsletter People Read

Understand formats and good design, while building audience, loyalty and brand

Get in touch

What our students say

View all testimonials

The training scenarios are as real to life as you could possibly get. They took considerable time to research our current plans and issues and used these to design a series of true to life radio and TV interviews. The team is outstanding, and their expertise and knowledge has been invaluable. Book them – you’ll be glad you did.

NHS Vale of York Clinical Commissioning Group
, Communications Manager

The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them

Prostate Cancer UK
, Head of External Relations

PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.

Mayor of London’s Press Office
, Head of Media

The methods and techniques you learn (and apply) on a daily basis through teaching, coursework and eventually exams crop up again and again in both job applications and jobs themselves – the course content is directly relevant to the realities of the industry. 

James Saunders
, Digital News Reporter
, GB News

I learned to write concise articles and features, while developing my skills in social media, interviewing sources, and producing stories for an increasingly online audience. The course has allowed me to start a full-time journalism career.

Jonathan Moynihan
, Social Media Producer
, Forces News

The teaching I received was second to none and despite having no experience whatsoever in journalism, the tutors made sure there was a friendly environment where I felt welcome to ask any questions I needed. I was able to finish the course and go into a job working for The Sun.

Olivia Allhusen
, Junior Journalist
, The Sun

Contact us

For more information , simply fill out the form and a member of our team will be in touch.