Newsletter Strategy Essentials: Content and Audiences

Understand formats and start goal-setting to build an audience who engages with your content

This four-hour course will give you a newsletter strategy toolkit, help you monitor your success and build a long-term plan for audience growth and engagement.  

What you’ll learn: How to build a newsletter, measure its success and become essential reading

Are you thinking about launching a newsletter but unsure where to start? This course will give you the confidence to finally take the leap, and the tools needed to do so.   

You’ll begin with a deep dive into the world of audience, from how to identify who yours is – and what they want – to the best ways to measure growth and loyalty. You’ll also learn all about the different types of newsletter, as well as the common mistakes people often make and, crucially, how to measure your success.   

The course will then cover the content of your newsletter, from how to make sure your idea and voice is unique, to how to add value to all of your mailouts.   

You’ll leave brimming with ideas on how to take your newsletter to the next level and invaluable tips on how to encourage sign-ups and retain subscribers, with an editor guiding you through how to build an audience strategy.   

How you’ll learn 

Your newsletter strategy course will be led by an experienced editor and trainer who will share their expertise through presentations, discussion and practical exercises – ensuring you have opportunity to reinforce your learning and test your understanding.  

Who the course is for  

This course is for anyone thinking about launching a newsletter, whether it would be part of your day job or a personal project. Delegates should have basic writing skills – this course does not cover topics such as grammar, punctuation or how to structure an article.  

We also offer a day-long version of this course which includes a guided workshop.

We currently offer this course as bespoke training for teams and can deliver it remotely, or in your offices. Get in touch using the button below to discuss times and dates, as well as how we can tailor it to your needs. 

If you’re booking for yourself, find all of our scheduled courses here. 

 

Course Modules

Launching A Newsletter That Works

  1. How newsletters build audience, loyalty and brand
  2. Knowing your audience and what they want
  3. Newsletter formats
  4. Common pitfalls to avoid
  5. Measuring newsletter success

Growing Subscribers and Long-Term Engagement

  1. Setting a purpose and goals for your newsletter
  2. Good design and user experience
  3. Sign-up messaging for subscribers
  4. Engagement and long-term recruitment
  5. Adding value and becoming essential reading

Newsletter Strategy Essentials: Content and Audiences

Understand formats and start goal-setting to build an audience who engages with your content

Get in touch

What our students say

View all testimonials

The teaching I received was second to none and despite having no experience whatsoever in journalism, the tutors made sure there was a friendly environment where I felt welcome to ask any questions I needed. I was able to finish the course and go into a job working for The Sun.

Olivia Allhusen
, Junior Journalist
, The Sun

My time at PA Training was a whirlwind of fun and excitement. The full-time NCTJ course in London is fast-paced and hard work but perfectly sets you up for what to expect in a reporter role.

Camilla Foster
, Reporter
, Newsquest

The staff truly go above and beyond, providing detailed feedback, a wealth of knowledge and many career opportunities. I’d recommend the course to any budding journalist. You’ll have fun, too!  

Erin Waks
, Trainee Sub-Editor
, Daily Mail

PA Media Training were efficient, well organised and genuinely lovely people to deal with and, importantly for us, able to provide flexibility around our needs to create the bespoke training we required. I wouldn’t hesitate to use them for further training or to recommend them to other organisations.

Mayor of London’s Press Office
, Head of Media

The methods and techniques you learn (and apply) on a daily basis through teaching, coursework and eventually exams crop up again and again in both job applications and jobs themselves – the course content is directly relevant to the realities of the industry. 

James Saunders
, Digital News Reporter
, GB News

I honestly thought that the whole day was fabulous!!! You really couldn’t have done anymore for us. The combination of practical exercises and feedback was particularly useful, it was a challenging day (in a very good way) in that we really had to think, learn and adapt quickly. I know the team are significantly better prepared for media interviews after this training.

Fragile X Society
, Managing Director

Contact us

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