How To Be Digital First: From Audience to Analytics

This half-day digital skills course will develop your understanding of the digital world and your place within it. From making the most of images to effective planning, it’s packed with tips on standing out in crowded online markets.  

What you’ll learn: What to write for digital, how to use images, the importance of sub-editing

This session will help you figure out who your audience is – and the content they’re likely to engage with, so you can start thinking about producing content which adds value and builds loyalty.   

You’ll cover how to use images in an impactful way and develop an understanding of when you can – and can’t – use certain pictures, as well as how to get the most out of stock images and photoshoots.   

You’ll also learn about the importance of distribution and why pressing publish is just the beginning when it comes to making your content fully digital first. 

While the digital media landscape is always evolving, editors and reporters are constantly under pressure to publish fast and think even quicker. Following the mantra ‘check twice, publish once,’ this course will give you a toolkit for turning around concise copy at speed and highlight what to look out for when pushing publish.  

You’ll cover how to use analytics effectively but not be ruled by them, and start thinking about events you can plan for – and how to do so.  This course also includes insights on creating evergreen content and making decisions on what to schedule and when. 

How you’ll learn 

This half-day course will be led by an experienced editor who will share their knowledge and expertise through presentations, discussion and practical exercises. 

Who this digital skills course is for

This course is for content creators who are looking to take their work to the next level or shift their business from being print focused to online first.

Whether you’re a journalist, blogger or business owner, it will help you figure out where your content fits in a crowded digital landscape, and how to put your plans into action. It can be followed by our How to Build Audience and Loyalty half-day course.

We currently offer this course as bespoke training for teams and can deliver it remotely, or in your offices. Get in touch using the button below to discuss times and dates, as well as how we can tailor it to your needs.