How to Launch a Newsletter People Read
Understand formats and good design, while building audience, loyalty and brand
This one-day course on how to launch a newsletter will give you all the tools you need to get started, monitor your success and build long-term engagement.
What you’ll learn
Are you thinking about launching a newsletter but unsure where to start? This course will give you the confidence to finally take the leap and the skills and knowledge needed to do so.
We’ll begin with a deep dive into the world of audience, from how to identify who yours is – and what they want – to the best ways to measure growth and loyalty. You’ll also learn all about the different types of newsletter, as well as the common mistakes people often make and, crucially, how to measure your success.
We’ll cover how to make sure you’re adding value to each newsletter, how to encourage sign-ups and retain subscribers, and receive invaluable advice on building a long-term audience strategy.
The second half of the full-day course, taught in-person, will include practical exercises on developing a newsletter and an audience recruitment strategy. You’ll leave brimming with ideas and ready to take your newsletter project to the next level.
How you’ll learn
Your training day will be led by an experienced editor and trainer who will share their practical expertise through presentations, discussion and guided tasks – ensuring you have opportunity to reinforce your learning and test your understanding.
Who the course is for
This course is for anyone who wants to know how to launch a newsletter, whether it would be part of your day job or a personal project. Delegates should have basic writing skills – this course does not cover topics such as grammar, punctuation or how to structure an article. If you’re looking for more support with writing skills, you might like our Effective Writing For Digital: Fundamental Skills course.
BOOK FOR YOUR TEAM: The in-person course will be tailored to your needs and can be delivered in your offices. Get in touch using the button below to discuss times and dates for bespoke training.
Course Modules
Launching a Newsletter That Works
- How newsletters build audience, loyalty and brand
- Knowing your audience and what they want
- Newsletter formats
- Common pitfalls to avoid
- Measuring newsletter success
Growing Subscribers and Long-Term Engagement
- Engagement and long-term recruitment
- Setting a purpose and goals for your newsletter
- Adding value and becoming essential reading
- Good design and user experience
- Sign-up messaging for subscribers
Guided Tasks
- Generating a newsletter idea
- Pitching a newsletter
- Creating an audience recruitment strategy
How to Launch a Newsletter People Read
Understand formats and good design, while building audience, loyalty and brand