Podcasting Essentials
Learn techniques to enhance your communications and influencing skills at work
This half-day workshop will introduce you to what makes an engaging podcast. With a practical focus, we will examine the current podcast landscape, production skills and techniques, podcast formats, how to grow your audience, build a listening habit and consider podcast metrics.
How you’ll learn
Your course will be led by an experienced podcast maker and trainer, who will share their practical expertise through presentations, discussion and practical exercises. You will work through a podcast idea and by the end of the session, produce a promotional trail for your podcast idea. You will also work through an exercise on how to visualise your podcast and consider the importance of YouTube.
Who is the course for?
This course is for any organisation considering launching a podcast or developing content they already have. You can follow it up with our full-day How To Make A Podcast course, where you will pitch, develop and pilot part of an episode and create a digital plan.
Course Modules
Module 1
- What makes an engaging podcast?
- The podcasting landscape
- Building a listening habit
- Discoverability
Module 2
- Finding your niche in the crowded podcast market.
- Brainstorm: coming up with a podcast idea and title.
- The importance of visualisation and YouTube

Podcasting Essentials
Learn techniques to enhance your communications and influencing skills at work