How to Write Perfect Press Releases: Advanced

Add flair and polish to your press releases with feedback from an experienced editor

This four-hour press release training session will help you take your press release writing skills to the next level.

What You’ll Learn: Using quotes and case studies, and receive 1:1 press release feedback

Building on your press release writing basics, we’ll spend time refining your writing and approach. You’ll learn about the power of quotes – including how to get the best ones and the best way to present them – as well as gaining insight into why journalists love case studies. And you’ll receive tips for navigating projects with multiple stakeholders and how to effectively modify your pitches for different audiences.

In the second segment of the course you’ll focus on practical press release writing with an interactive clinic where you will receive actionable feedback on releases you have written. We’ll ask you to share in advance a release you’ve recently sent or are currently working on, and then you’ll benefit from feedback given by an experienced former editor and practitioner. You’ll also have time to work on exercises and further refine your work. 

This advice will help you improve your current and future releases, and make sure your story ends up on a journalists’ ‘yes’ pile. The clinic ends with a group discussion on key lessons from the day.

How you’ll learn

This two-module press release training course will be led by an excellent trainer and practitioner who will share their practical expertise through presentations, discussion and practical exercises – ensuring you have opportunity to reinforce your learning and test your understanding.

Who the course is for

We assume you already have good writing skills and now wish to refine them – if you’d like more support in this area, you might look at our Press Release Essentials course.

BOOK FOR YOUR TEAM: The course will be tailored to your needs and can be delivered remotely or in your offices. Get in touch using the button below to discuss times and dates for bespoke training. 

Course Modules

Advanced Press Release Writing

  1. Using quotes and case studies
  2. Writing for multiple audiences
  3. Notes to editors, images, extras
  4. Managing different stakeholders

Press Release Copy Clinic

  1. Receive feedback on a recent release you’ve written
  2. Spend time rewriting and improving it
  3. Learn from others in a group discussion
press release training - journalists poised for interview

How to Write Perfect Press Releases: Advanced

Add flair and polish to your press releases with feedback from an experienced editor

Get in touch

What our students say

View all testimonials

I made amazing friends, amazing memories and now it has led me to an amazing job which I never would have gotten without my time at Press Association.  

Holly Bishop
, Digital Reporter
, GB News

The teaching I received was second to none and despite having no experience whatsoever in journalism, the tutors made sure there was a friendly environment where I felt welcome to ask any questions I needed. I was able to finish the course and go into a job working for The Sun.

Olivia Allhusen
, Junior Journalist
, The Sun

The small class sizes nurture a comfortable environment where everyone supports and learns from each other. The staff helped me hone in on my writing skills and develop the confidence to feel comfortable on camera.

Camilla Foster
, Reporter
, Newsquest

I learned to write concise articles and features, while developing my skills in social media, interviewing sources, and producing stories for an increasingly online audience. The course has allowed me to start a full-time journalism career.

Jonathan Moynihan
, Social Media Producer
, Forces News

The team is flexible, slick, well-resourced and overall simply first class. Their expertise and knowledge have been invaluable. I was delighted with our choice, so I’d have no hesitation in recommending them

Prostate Cancer UK
, Head of External Relations

The staff truly go above and beyond, providing detailed feedback, a wealth of knowledge and many career opportunities. I’d recommend the course to any budding journalist. You’ll have fun, too!  

Erin Waks
, Trainee Sub-Editor
, Daily Mail

Contact us

For more information , simply fill out the form and a member of our team will be in touch.