How to Write Perfect Press Releases: Essentials

This four-hour press release training course focuses on the essential elements of successful written communication with journalists.

What You’ll Learn: How news is made, best practices for structuring and editing press releases

What makes a story news? How do reporters decide what to cover and where do they find stories? What determines which stories lead the news agenda or go viral? With insights from reporters and editors who are making the news, you’ll learn how journalists think and reveal the secrets of their decision making – helping you develop your own “nose for news”.

You already know that journalists receive hundreds of press releases a week – we’ll focus on how you can make sure yours stand out. We’ll share tips from editors whose inboxes are constantly overflowing and give you a clear understanding of how to craft eye-catching subject lines and opening paragraphs. You’ll go home with a checklist to use before hitting send in the future.

How you’ll learn

This two-module course press release training session will be led by an excellent trainer and practitioner who will share their practical expertise through presentations, discussion and practical exercises – ensuring you have the opportunity to reinforce your learning and test your understanding.

Who this press release training is for

This course is for you if you want to level-up your press release skills and steal a march on the opposition. Follow up with our Writing Press Releases Advanced to refine and build your skills even further.

BOOK FOR YOUR TEAM: The course will be tailored to your needs and can be delivered remotely or in your offices. Get in touch using the button below to discuss times and dates for bespoke training.