Advice and guidance

Is Your Organisation Crisis Ready? Lessons from Our Breakfast Briefing
In today’s volatile media landscape, a single crisis can wipe out decades of trust and up to 30% of a company’s market value, according to…

Why Podcasts are Essential for Your Brand
In a world where attention spans are short and competition for clicks is fierce, podcasting has carved out a space for deep connection and meaningful…

Breaking Barriers: Reflections from the Disability Journalism Forum
On Friday 29 March, I had the privilege of attending the Disability Journalism Forum at Sky for the first time, alongside my colleague Roz McKenzie….

Crisis Communications: The Heathrow Shutdown and Why Crisis Planning Matters
The recent Heathrow Airport shutdown was a textbook example of what happens when crisis planning falls short. Flights grounded, passengers stranded, and businesses facing millions…

Strategies for Confident Executive Presentations: Lessons from The Matrix
Imagine stepping into a high-stakes boardroom, the projector humming softly, all eyes locked onto you. It’s your moment to secure funding, win people over and…

From classroom to newsroom: Five ways the NCTJ diploma prepares you for success
Starting a career in journalism can be both exciting and overwhelming. With a fast-paced industry that constantly evolves, you need the right foundation to make…

Crisis Communications: The good, the bad and the ugly of 2024
Imagine the iconic showdown scene from The Good, the Bad and the Ugly. Three gunslingers stand in a dusty arena, each representing a different approach to tackling…

Join the fight against misinformation with free digital verification training
With the rapid spread of mis- and disinformation and the ease of sharing unverified stories across social media and digital platforms, newsrooms face growing challenges…

Is an NCTJ Diploma right for you? What you need to know before applying
Studying for an NCTJ Level 5 journalism diploma could be the next exciting step in your career, but it’s normal to question whether the course…

Student Showcase: PR and Communications end point assessments
It has been a record year for our PR and Communications apprentices with a 100% pass rate in their end point assessments – with 89%…

Writing compelling copy: First impressions are everything in journalism and PR
I once wrote the word ‘vasectomy’ in the intro of a Premier League football match report for a national newspaper. I’ll never forget the sports…

Could the Journalism Diversity Fund get your career off to a great start?
The Journalism Diversity Fund awards bursaries to people from diverse backgrounds who need help funding their NCTJ journalism training. It is completely independent from PA…

Shorthand: how can you reach 100 words a minute?
Day one of your NCTJ Diploma and it’s your first lesson in that cornerstone of a journalist’s skills – shorthand. But how do you break…
How To Get a Job in Journalism – simple tips and how to make your CV pop
Are you considering starting a career in journalism? Or perhaps it’s always been a dream but you’re unsure about how to make a career change?…

How To Get a Job in Journalism – Interviewing tips
Being prepared for any interview is a must and here we share some specific advice that will help with interviewing in this sector. Research and…