Social Media Essentials: Reaching Gen Z and Gen Alpha
Make authentic connections on social media with Gen Z and Gen Alpha – and understand how and why they use social platforms
This four-hour social media training focuses on where to reach Gen Z and Gen Alpha, and how to connect with them in an authentic way
What you’ll learn: How to connect with Gen Z and Gen Alpha on the platforms they use
When it comes to social media, a one-size fits all approach doesn’t work. This course will give you an understanding of the ever-changing social media landscape and guide you through reaching younger generations on the platforms they prefer.
Delivered in partnership with PA Media Group colleagues Hydrogen, the largest specialist social media agency in Scotland, you’ll learn from experts who live and breathe social media and can guide you through connecting with different generations.
With a focus on Gen Z and Alpha, you’ll take an in-depth look at how they use the internet, from their go-to apps to the types of content they engage with. You’ll learn how to create a tone of voice that speaks to them – and why that matters – as well as how to authentically jump on social trends.
You’ll come away with clear guidance on how to make content planning and curation work for your brand and the audiences you are targeting, having received advice and feedback from an experienced social media editor every step of the way.
How you’ll learn
Your two-module Gen Z and Gen Alpha social media training will be led by an experienced social media expert from specialist agency Hydrogen who will share their knowledge and expertise through presentations, discussion and practical exercises. You’ll receive feedback on the hands-on tasks and leave ready to make your content ideas a reality.
Who this Reaching Gen Z on Social Media course is for
This course is for anyone who manages social media accounts or would like to grow a brand online – either for a business or to raise your own personal profile. Delegates will need a basic understanding of key social media platforms: X, Instagram, TikTok, Snapchat.
This course focuses on content planning, brainstorming and building an audience. Our Social Media Video half-day course includes a ‘How To’ guide on creating videos for social media.
We currently offer this course as bespoke training for teams delivered online via Zoom. Get in touch using the button below to discuss times and dates, as well as how we can tailor it to your needs.
If you’re booking for yourself, find all of our scheduled courses here.
Course Modules
Reaching Generations
- Why a one-size fits all approach doesn’t work
- Social media traits and usage by generation
- Identifying who your ‘key’ generations are
- The brands who do social media well – and how
- Putting strategy into practice for your brand
Reaching Gen Z and Alpha
- Gen Z and Alpha social media usage traits and trends
- Tone of voice for Gen Z – and why authenticity matters
- Building a content plan to reach younger generations
- Spotting and using social media trends
- Creating a campaign for your brand
Social Media Essentials: Reaching Gen Z and Gen Alpha
Make authentic connections on social media with Gen Z and Gen Alpha – and understand how and why they use social platforms