Effective Writing for Digital: Advanced

This four-hour advanced digital writing course covers the art of crafting persuasive copy and how data journalism can boost your storytelling.  

What you’ll learn: Persuasive writing skills and how data journalism works

This Effective Writing for Digital: Advanced course encourages critical thinking to evaluate how the UK’s biggest publications subtly (or not so subtly) persuade readers in their news and features writing, as well as comment and opinion pieces.   

You’ll take a deeper look into what makes a compelling opinion piece, learning how to structure and deliver an impactful argument. The first half of the session will end with advice and insights from some of the media’s most prominent publishers.   

You’ll then delve into the world of data journalism and learn the fundamentals of what it involves. Compelling data can support a narrative or, in some cases, even be the story itself. By discussing real world examples, you’ll learn what makes a brilliant data-led article that really engages your reader, and how you can get the most out of statistics and numbers.  

How you’ll learn 

This two-module writing course will be led by an experienced editor, who will share their knowledge and expertise through presentations, discussion and practical exercises.  

Who the Effective Writing for Digital: Advanced course is for 

This course is for writers, early career journalists and PR professionals who want to brush up on their writing skills and techniques. It is a great follow-up to our Effective Writing for Digital: Essentials course.

We currently offer this course as bespoke training for teams and can deliver it remotely, or in your offices. Get in touch using the button below to discuss times and dates, as well as how we can tailor it to your needs.