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Is Your Organisation Crisis Ready? Lessons from Our Breakfast Briefing
In today’s volatile media landscape, a single crisis can wipe out decades of trust and up to 30% of a company’s market value, according to…
Why Podcasts are Essential for Your Brand
In a world where attention spans are short and competition for clicks is fierce, podcasting has carved out a space for deep connection and meaningful…
PA Media Academy News – April 2025
LETTER FROM THE EDITORSpring has sprung and the PA Media Academy team is busy with exciting new projects across all our specialist training areas. April marks…
Breaking Barriers: Reflections from the Disability Journalism Forum
On Friday 29 March, I had the privilege of attending the Disability Journalism Forum at Sky for the first time, alongside my colleague Roz McKenzie….
Crisis Communications: The Heathrow Shutdown and Why Crisis Planning Matters
The recent Heathrow Airport shutdown was a textbook example of what happens when crisis planning falls short. Flights grounded, passengers stranded, and businesses facing millions…
Strategies for Confident Executive Presentations: Lessons from The Matrix
Imagine stepping into a high-stakes boardroom, the projector humming softly, all eyes locked onto you. It’s your moment to secure funding, win people over and…
Shining Stars: NCTJ Award Nominees from PA Media Academy
Our brilliant journalist apprentices and diploma students have been shortlisted 17 times in the 2024 NCTJ Awards for Excellence.TalkSPORT’s Reuben Threfall is up for Sports…
From classroom to newsroom: Five ways the NCTJ diploma prepares you for success
Starting a career in journalism can be both exciting and overwhelming. With a fast-paced industry that constantly evolves, you need the right foundation to make…
Crisis Communications: The good, the bad and the ugly of 2024
Imagine the iconic showdown scene from The Good, the Bad and the Ugly. Three gunslingers stand in a dusty arena, each representing a different approach to tackling…
Student Showcase: PR and Communications end point assessments
It has been a record year for our PR and Communications apprentices with a 100% pass rate in their end point assessments – with 89%…
NCTJ Awards success for our trainee and apprentice journalists
Huge congrats to our three winners and six finalists who were recognised at the NCTJ Awards.Hosted by the Royal College of Physicians, our academy trained…
Welcome to PA Media Academy
Today PA Training relaunches as PA Media Academy – with a new digital home, branding and training courses. We hope you enjoy exploring our new…
